Enlightened self-interest refers to the understanding and trust that what a person does to enhance another's quality of life enhances one's own quality of life to a similar degree. More simply put, it is the idea that "what goes around comes around."
Motives of companies will not change, society will not become more ethical and there will always remain the eternal trading game: reputation in return for solved problems. BUT this will create additional value.
Will the parade of leaders who fail to fulfill their leadership responsibilities ever end? CEOs are public figures. Their actions are constantly being scrutinized inside and outside their organizations. For this reason their actions must be beyond reproach.
Washington is an island drowning in its own self-interest, surrounded by a hurting and unhappy nation of deeply patriotic citizens who hunger for shared national purpose but find our politics to be sickening, insulting and corrupted.
Obama has again bent to the economic philosophy that rewards the casino gamblers on Wall Street and leaves the majority of the country standing outside the casino with a tin cup -- hoping that the gamblers are at least big tippers.