People always ask me what's the single biggest mistake authors make. I'm not sure it's just one mistake, though the truth is that one mistake can sink...
For Women & Co. by Suzanne Rust, LivingWithRust.com
Are you using social media effectively to market yourself or your business? Based on findings fr...
For every E.L. James who climbed her way to stardom on fan fiction message boards, there are dozens of authors who exhaust social media outlets (and themselves) and get almost nothing out of it.
Some people just seem to have a natural talent for talking about themselves in a truly engaging, effortless and entirely authentic way. I'm not one of those people.
As long as the old best-seller system keeps declining, making it much, much harder for new writers to break in, alternatives will have to emerge. The only advice that I can give is self-promotion and going where the readers are.
A strong brand identity is up to you. Want to be 'cool'? It's in your hands. Think about what you want to message to potential customers. Form a plan. Write it down. IMPLEMENT that plan. And don't be afraid to modify the plan as you go along.
Although the British crime novelist R.J. Ellory has had bestselling books, perhaps he overstepped a bit when he took to pumping up his own writing and dissing that of others under a pseudonym.
If I should somewhere down the road decide to break my vow, and somehow I've sent you this blog, kindly forward it to your own Shameless Self Promotion folder.
Jim McKay used to say that every day at the Olympics gave you something to cheer and to cry about. I don't know if Lolo Jones cried last night after f...
Polling is a practice where venues itemize concert-goers according to who they came to see in order to determine how bands are paid. It has nothing to do with the actual job performance of show-rocking.
The mentor relationship is powerful and valuable, so cultivate it wisely and be mindful of how you can help others and continue the circle of wisdom by becoming a mentor yourself.
How worthwhile is it for a writer to invest time in social media for marketing purposes, and how much time? Should we torture ourselves to do it if it isn't in our DNA? Does it really work?
I know I'm supposed to feel guilty for wanting people to buy my books. But, after a decade of hand-wringing and apologies, I can't quite muster the guilt anymore. I'm not a drug dealer.
Authors: masters of language, but often not the web. Even some writers with massive Twitter followings and social media campaigns don't have useful we...
Today's article by Isobella Jade describes how she built a powerful personal brand in three short years. While it's no secret that writers need to be ...
With the launch of services like Fast Pencil Premiere and the high profile moves of established authors to Indie publishing, AJ answers questions about the model's appeal for major authors.
When I was a young actor I was pretty damned determined to "make it." To me this meant I had no choice but to nag the hell out of any and all potentia...
It's not enough to just perform your job well anymore. Professionals need to distinguish themselves in the workplace in order to earn promotions and r...
You create experiences. You might design products or raise children or write books or teach classes or produce events or see patients - whatever you do, you create an experience for others.