In the few books written on selling to women, I see a heavy reliance on gender stereotypes. These books also fall into the same old trap of assuming that all women are the same -- and so recommend a worn out "one size fits all" approach.
Most young entrepreneurs spend far too much time in the "lab" before ever getting out in the field. Tinkering too long with a prototype, working on their company branding, brochures, logo design or deliberating on patent filings before they have even spoken to one customer.
As salespeople or sales leaders, do you follow the same process every time, or do you wing it? A recent exceptional dining experience provided a valuable lesson for how acting with intention and following a defined process separates the good from the great.
As with anything, expectations need to be managed so that they're realistic and tempered by the overall commitment to any effort. You and our clients often assume that working on the Internet leads to instant results and is inexpensive. If that were only true.
Each year, it seems the housing market takes on a different tone. Sometimes it's going to be a sellers' market with inflated prices and bidding wars, and sometimes a buyers' market with tons of choices and low prices.
Ditch your pitch in favor of a persuasive conversation. Engage your customers in the process by asking good questions, questions that will have them coming up with the answers themselves and lead them to their own conclusions, no convincing required.
Stephen Hawking said 'If we do discover a theory of everything... it would be the ultimate triumph of human reason -- for then we would truly know the mind of God.' While we are a long ways off from theorizing everything, the theory of selling is open to interpretation.
From time to time, business owners working in their businesses, find that they hit a wall or a plateau -- they get "stuck", so to speak. So how do you get "unstuck", whether you have been in business for a year or ten years?
One of my favorite questions to ask a potential hire is, "When do you think your relationship with the client ends?" I always have a few interviewees that tell me they are finished with the client after the sale, which is the wrong answer.
Have you ever stopped to think about what content marketing is really all about? The brands that do content marketing better than their competition are the the companies that realize at the end of the day content marketing is about building trust.