Selling by Giving

The Core Problem in Business - It's Not What You Think

Brian Whetten | Posted 08.28.2009 | Business

Read More: Conscious Business, Aig, General Motors, Wall Street Bailout, Goldman Sachs, Business Crisis, Brian Whetten, Selling by Giving, Wall Street Crisis, Business, Executive Coaching, Emotional Intelligence, Business News
Brian Whetten

Study after study shows that the core problem in business is not a lack of cognitive intelligence. It's a lack of emotional intelligence.

Read Post

The Death of Mass Marketing

Brian Whetten | Posted 08.07.2009 | Business

Read More: Mass Marketing, Social Enterprise, Small Business, Brian Whetten, Permission Marketing, Concsious Business, Seth Godin, Selling by Giving, Triple Bottom Line, Business, Service Business, Business News
Brian Whetten

Interruption based marketing is being replaced by permission based marketing. Indiscriminate advertising is being replaced by web of trust marketing.

Read Post

How to Create Meaningful Ethical Reform in Business

Brian Whetten | Posted 06.13.2009 | Business

Read More: Conscious Business, Leadership, Education, Ethical Reform, Wall Street Reform, Ethics, Business Reform, Selling by Giving, Wall Street Crisis, Business, Emotional Intelligence, Business News
Brian Whetten

If we wish to create meaningful ethical reform in business, it requires teaching students practical, concrete, psychological tools.

Read Post

How to Survive - And Thrive - in the Face of a Crisis

Brian Whetten | Posted 06.08.2009 | Living

Read More: Global Financial Crisis, Financial Crisis, Crisis, Selling by Giving, Coaching, Emotional Support, Living News
Brian Whetten

We can let our fear turn the challenge into a crisis, or we can acquire enough support to turn the challenge into an opportunity.

Read Post

Why Most Small Businesses Fail and What to Do About It

Brian Whetten | Posted 05.30.2009 | Living

Read More: Practice Buidling, Financial Crisis, Small Business, Selling by Giving, Self-Help, Living News
Brian Whetten

Most small business owners don't really own their businesses. They act like employees rather than entrepreneurs.

Read Post