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Selling by Giving

The Death of Dilbert: Why Your Children Will Need to Love Their Jobs

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

While the number of unskilled jobs and professional jobs have both been increasing, even in the face of this recession, the number of skilled, routine jobs -- the bread and butter work of the middle class -- is falling through the floor.

Can Business Be A Force For Good?

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

We've compartmentalized money and meaning. For-profits are supposed to make money, non-profits are supposed to make a difference. That has left many people feeling successful but unfulfilled.

The Core Problem in Business - It's Not What You Think

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

Study after study shows that the core problem in business is not a lack of cognitive intelligence. It's a lack of emotional intelligence.

The Death of Mass Marketing

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

Interruption based marketing is being replaced by permission based marketing. Indiscriminate advertising is being replaced by web of trust marketing.

How to Create Meaningful Ethical Reform in Business

Brian Whetten | Posted 05.25.2011 | Business
Brian Whetten

If we wish to create meaningful ethical reform in business, it requires teaching students practical, concrete, psychological tools.

How to Survive - And Thrive - in the Face of a Crisis

Brian Whetten | Posted 11.17.2011 | Healthy Living
Brian Whetten

We can let our fear turn the challenge into a crisis, or we can acquire enough support to turn the challenge into an opportunity.

Why Most Small Businesses Fail and What to Do About It

Brian Whetten | Posted 11.17.2011 | Healthy Living
Brian Whetten

Most small business owners don't really own their businesses. They act like employees rather than entrepreneurs.