Why Won't the CTA Brand the Chicago 'L'?
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Cta,
Corporate Branding,
Ron Huberman,
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Chicago Transit Authority,
Chicago 'L',
Branding the CTA,
Selling the CTA,
Chicago Transportation,
Chicago News
So why aren't the most famous elevated trains on the planet--ours here in Chicago-- branded? What is the CTA waiting for? Can the agency not recognize the power of 116 years of brand recognition?
Mike Doyle | Posted 09.22.2008 | Chicago