An authentic, passionate "Problem, Approach, Resolution" story taken from your own life-story will have a "Wow!" effect on bored and jaded HR officers and managers.
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The "presenter's paradox" is a fascinating example of how our instincts about selling -- ourselves, our company, or our products -- can be surprisingly bad.
Your brand is your unique and special skills, talents and know-how that raise you above the swarming masses of job seekers.
You need to define your former experience by describing each accomplishment in a way that shows the reader you contributed to the company's success in a clear and tangible way.
Getting a handle on a politician's personal brand is like trying to eat porridge with a screwdriver. This, the first debate of its kind in the UK, was a tad disorienting for the British public.
Energy level, facial expressions and body language are important forms of communication. When these characteristics are in place, words become secondary. That's how powerful your Inner Brand can be.
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