When you type "sex" into Google, you would probably expect a porn site to be at the top of the results. Instead, comedy site Funny Or Die's sex topic ...
As we have seen from the evolution of other Google products as mentioned above, there is no doubt that Google Authorship will continue to grow in importance when it comes to getting find in search results, as well as allowing authors to get better recognition for their work.
SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.
While I do believe that the best marketing in the world can't help a bad product, and that marketing a great product will make growth a lot easier, user acquisition tactics will probably always be necessary.
You've probably read the book or watched the movie, Julie & Julia. Aside from the entertainment value, there's a lesson for all of us hoping to have loyal fans, grow our customer base and master content marketing.
Well-known industry players are starting to say that content strategy is the new SEO. Some argue that traditional link building strategies are dead. Links are still the most important factor in the ranking algorithm, but the "valuable" thing is simply unique, high-quality, valuable content.
The most important part of having a strong offense is putting a good defensive strategy in place -- and in the SEO world, this means staying up-to-date on industry news.
With all the changes to Google many Internet gurus have predicted the end of SEO. Well, it's not the end per se, but rather a change from the way we used to market online.
Apple, Adobe, Google, Microsoft, and others announced the alpha release of WebPlatform.org, a community-driven site that aims to become a comprehensive and authoritative source for Web developer documentation.
While content is king, compelling, engaging content is the master. But creating content isn't always easy. You have to come up with ideas, you have to keep inventing new topics. So, what's the best way to do that?
For most of us, building a website is the single biggest and most significant thing we can do for our business, brand, product, or book. Yet I'm amazed at how often folks will jump into this work with little or no knowledge of what it takes to build a website that is mediocre at best.
I was quite disappointed early this week to read an email sent from "Hipster" Alderman Proco "Joe" Moreno's office admonishing members of Chicago Teachers Union in their fight for better schools.
People don't share boring content. And even on the rare instance that someone does share a boring video or a blog post, it won't get that far anyhow. You owe it to your people and the cause to become the best creator/curator of content you can be.
One of the most exciting additions to Google Analytics has been their tracking of social media. This is a fantastic tool lets you see how much of your traffic is coming from social. So, what's a good mix?
Whilst the Panda algorithm, which is still refreshing 18 months on, is arguably more concerned with onsite factors, its not-too-distant relative, Google Penguin, was designed to focus on the other significant realm of SEO: offsite.
Once a small business CEO recognizes they can easily master the key elements of Google -- and even turn Google into their best salesperson -- they're empowered to do even more.
We just finished analyzing 1 million home pages of the top 1 percent of all 141 million active websites on the internet. We found that just 9.6 percent had all three basic web page elements correct.
In an ideal world, your site should be able to weather any algorithm change that Google throws at you. If you aren't sure if your site is vulnerable to these changes, keep reading.
"It is about getting the eyeballs on your site, getting that traffic there and that is what you are looking for. You are looking at your page views, you are looking at your organic traffic and that is what is most important for you."
"If your customers are not ready to buy, help them to be profitable enough so that they can buy. When it is time to buy, they will want to buy from you, because you were the one who helped them get there."