As we have seen from the evolution of other Google products as mentioned above, there is no doubt that Google Authorship will continue to grow in importance when it comes to getting find in search results, as well as allowing authors to get better recognition for their work.
SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.
While I do believe that the best marketing in the world can't help a bad product, and that marketing a great product will make growth a lot easier, user acquisition tactics will probably always be necessary.
You've probably read the book or watched the movie, Julie & Julia. Aside from the entertainment value, there's a lesson for all of us hoping to have loyal fans, grow our customer base and master content marketing.
Well-known industry players are starting to say that content strategy is the new SEO. Some argue that traditional link building strategies are dead. Links are still the most important factor in the ranking algorithm, but the "valuable" thing is simply unique, high-quality, valuable content.
Apple, Adobe, Google, Microsoft, and others announced the alpha release of WebPlatform.org, a community-driven site that aims to become a comprehensive and authoritative source for Web developer documentation.
While content is king, compelling, engaging content is the master. But creating content isn't always easy. You have to come up with ideas, you have to keep inventing new topics. So, what's the best way to do that?
For most of us, building a website is the single biggest and most significant thing we can do for our business, brand, product, or book. Yet I'm amazed at how often folks will jump into this work with little or no knowledge of what it takes to build a website that is mediocre at best.
People don't share boring content. And even on the rare instance that someone does share a boring video or a blog post, it won't get that far anyhow. You owe it to your people and the cause to become the best creator/curator of content you can be.
One of the most exciting additions to Google Analytics has been their tracking of social media. This is a fantastic tool lets you see how much of your traffic is coming from social. So, what's a good mix?
Whilst the Panda algorithm, which is still refreshing 18 months on, is arguably more concerned with onsite factors, its not-too-distant relative, Google Penguin, was designed to focus on the other significant realm of SEO: offsite.
"It is about getting the eyeballs on your site, getting that traffic there and that is what you are looking for. You are looking at your page views, you are looking at your organic traffic and that is what is most important for you."
"If your customers are not ready to buy, help them to be profitable enough so that they can buy. When it is time to buy, they will want to buy from you, because you were the one who helped them get there."