SEO companies around the world aggressively follow the SEO principles they read on the web. But when it comes to decisions that affect usability and the simple functioning of a website, they're innocently ignorant or willfully so.
After reading Optimize you will come away with a deeper understanding of customers' needs throughout the buying cycle and, more importantly, how your company can be the one to address them with meaningful content.
In an ideal world, your site should be able to weather any algorithm change that Google throws at you. If you aren't sure if your site is vulnerable to these changes, keep reading.
Before you worry about your Pinterest strategy or how to leverage the 50 million users on Draw Something, the biggest mistake you could make is to break what is currently working on your social shelf space.