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Service Business

Three Keys to a Winning Attitude for a Service Business

George Bradt | Posted 01.20.2013 | Small Business
Read More: Service Business, Service Industry, Small Business, Business Attitude, Service Attitude Business, Business Advice, Small Business News
George Bradt

If you create value for your customer primarily through service or support, you must be responsive and flexible. Corporate cruise pioneers Joyce Landry and Josephine Kling get that, do that, and live that belief.

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WATCH: Marketing Guru Michael Port Explains The Difference Between 'Target Market' And 'Niche'

Michael Port | Posted 05.25.2011 | Business
Read More: Book Yourself Solid, Service Business, Michael Port, Niche Marketing, Target Market, Target Marketing, Small Business America, Business News
Michael Port

In this video I explain the important difference between target market and niche. And, yes, there is a difference. Surprised?

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The Death of Mass Marketing

Brian Whetten | Posted 05.25.2011 | Business
Read More: Mass Marketing, Social Enterprise, Small Business, Brian Whetten, Permission Marketing, Concsious Business, Seth Godin, Selling by Giving, Triple Bottom Line, Business, Service Business, Video, Business News
Brian Whetten

Interruption based marketing is being replaced by permission based marketing. Indiscriminate advertising is being replaced by web of trust marketing.

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