Today, consumers want brands that fulfill deeper emotional needs. Brands that are willing to be transparent and humble. Brands with sincere commitments to the environment, social equity and responsible governance. This is a far cry from consumer needs just a decade ago.
This is a sweet time for maple growers -- or it should be. It's sugaring time, when the trees are tapped and the sap is boiled to make maple syrup and maple sugar candy. It takes 40 gallons of sap to boil down to one gallon of syrup, so every drop counts.
I wonder what it must feel like to be BP CEO Tony Hayward, the most besieged person on the planet and the biggest poster boy for corporate irresponsibility in the wake of an oil spill that's ultimately his personal fault.
Until recently, you had two options before you: work at a nonprofit or work at a for-profit. However, the state of Maryland recently passed legislation to offer another route: the 'Benefit' Corporation.
Fortune magazine released its annual list of the "World's Most Admired Companies" this week, and it's hard to say which is more incredible: some of the companies that made the list or those you won't find anywhere on it.