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Shape Ups

Skecher Shape Ups: Why Toning Shoes Don't Deliver On The Hype

The Huffington Post | Laura Schocker | Posted 05.21.2012 | Healthy Living
Read More: Skecher Shape Ups, Shape Up Sneakers, Shape Ups, Toning Sneakers, Do Toning Shoes Work, Skechers, Toning Shoes, Do Toning Sneakers Work, Healthy Living News

In the world of too-good-to-be-true fitness claims, this one might just take the cake: can lacing up a humble pair of shoes really impart the curves o...

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Skechers: Setting the Record Straight

Leonard Armato | Posted 07.12.2011 | Style
Read More: Skechers-Shapeups-for-Girls, Skechers, Shape-Ups, Style News
Leonard Armato

The Huffington Post recently published an article that argued Skechers' Shape- ups for Girls had been criticized by "parenting groups." Our advertising contains the same message as the First Lady's Let's Move initiative, aimed specifically at children.

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Nike Mocks Butt-Toning Shoes That Drive Market-Share Loss

bloomberg.com | Posted 05.25.2011 | Business
Read More: Sketchers, Reebok, Butt Toning Shoes, Nike, Shape-Ups, Business News

Nike Inc.'sEric Sprunk, vice president of global product and merchandising, ended a speech to investors on innovation with a jab at the "toning shoes"...

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Commercially Clobbered

Jamie Reidy | Posted 05.25.2011 | Comedy
Read More: Shape Ups, Denny's, Skechers, Super Bowl Commercials, Comedy News
Jamie Reidy

Suddenly, the eardrum-splitting TV volume seemed to mute. My friends stared at me as though I'd just supported a Snookie-for-Senate campaign. "I am totally going to Denny's on Tuesday!"

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