Viral's Secret Formula
Jonah Berger
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Posted 04.10.2013
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Media
Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It's not luck.
Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It's not luck.
Just one month after a release that generated a waiting list hundreds of thousands of people long, the app Mailbox has been acquired by cloud sharing ...
Alex Winter stops by the Samsung Blogger Lounge at SXSW 2013 to talk about the premiere of his Napster Documentary, Downloaded, an upcoming pilot for AMC, and the status of Bill and Ted 3.
Despite my personal belief that it's better to let the kids have a chance to work it out, I've done my fair share of stepping in. Because I'm just too afraid of getting The Look.
Ideally, it is the silences in the last four SOTU addresses that will begin to be filled in next Tuesday night. The biggest of these silences -- the greatest domestic failure of this would-be progressive president -- has been on the issue of poverty and the need for anti-poverty programs.
How many children have to die before we decide to change? How many mothers have to put their little innocent children in the ground? How many mothers have to say goodbye to their sons and daughters going off to war?
Jon Ramer is a software entrepreneur turned social engineer, a civic leader, a community organizer, an inventor, and a musician. He is the designer an...
This is a lesson for any person, any parent, but especially for parents with special children: Take good care of your health, not just the physical one, but the financial one.
It seems we have substituted real relationships and communication with our public image and personal 'brand.' Is it somehow more satisfying to be clever for the strangers of Twitter instead of the real people who are standing in front of you?
My brother loves to make predictions. Six years ago Alex predicted that we were moving towards a sharing economy. I thought that sounded like a perfec...
"Open-ended" toys and activities like blocks, puppets, dolls and art supplies stimulate creativity, a sense of humor, a sense of discovery, wonder, reasoning, social development and much more.
As a person with illness and in a wheelchair for many years, I am so frequently on the receiving end of other people's attention that I often forget there are many ways I can give.
When my daughter was born, writhing and purple and looking more like a cross between Lord Voldemort and a plucked chicken than I cared to admit, her father grabbed the camera. First weigh in? Check. First bath? Check. These pictures went flying through the ether and up onto Facebook.
I think we could all learn something significant from dogs regarding the nature of not just giving, but receiving. There seems to sufficient conversation around the need to be a good giver, and appropriately so, but there is little talk about the other end of the stick.
Would you "kill" for a good idea? Would you "die" for one? While we tend to throw these metaphors around -- as we should -- lightly and tongue in ch...
It's not retro thinking to understand what is and what isn't actually worn out and old -- it's just plain old smart.
If you can't share your watermelon, stay home. Don't come to my picnic.
New media scholar Dr. Nicholas A. John set out understand what's so special about "share." Analyzing how the terminology used by the web's 44 most popular and significant social networking sites has evolved since the early 2000s, he argued that web firms are exploiting the embedded morality of the word "sharing" to encourage users to reveal more about themselves and also to better conceal the commercial relationships that keep these data barons in business.
I didn't know whether to laugh or cry. It was really quite comical, as if someone has written a very politically-incorrect skit for Saturday Night Live.
When you are crushed from the news, you need someone to share it with. You tell family. Some friends you really trust. But what about everyone else?
My experience is that too many of us under-value, or fail to recognize, our true worth. We do not take good enough care of ourselves, or we sell ourselves short when it comes to being true to ourselves and going for what we really want in our heart of hearts.
Today, the United Kingdom will celebrate its first National Sharing Day, established by The People Who Share. This organization is a trail blazing movement dedicated to building a global marketplace of sharing.
We've both learned the lesson od sharing as little kids -- so why is it so hard, then, as sisters in high school, to share things with each other?
My husband and I take a walk every morning to get a Starbucks and talk. After 40 years of friendship, our walks are part of the glue to our relationship.
From Terri Bennett, Founder of DoYourPart.com: There’s a new movement afoot that could create a wholesale change in how we, as consumers, get wha...
