Updating and refreshing a corporation's identity to reflect the change in the marketplace and the character of the business is a delicate but much needed act. We all do it, but the approach varies greatly -- from evolution to revolution.
How then does the CEO of a media agency not only embrace, but execute that philosophy? Because if there is one thing happening in the world of creativity and technology, it's that everything is getting more congested, more complicated.
Nick Law is the Global CCO of one of the world's most innovative and disruptive creative agencies. The architect of the Nike Fuel Band, Nick not only understands the ways brands must now connect with consumers -- he's the one building the bridges between them.
As the Chief Technology Officer of one of the world's most creative agencies, Ben Jones is the person bringing the best and unimagined stories out of data -- something that every brand needs today. Speaking with him was one of the most inspiring talks I had in Cannes.
Media veterans Bob Garfield and Doug Levy are at SXSW talking about a new era in marketing: the relationship era. And guess what? It's not with brands. I had the chance to catch up with them and explore their take on the future of marketing.