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Shoppers

The Killing Fields: Industrial Agriculture, Dead Zones and Genetically Engineered Corn

Elizabeth Kucinich | Posted 10.01.2013 | Green
Elizabeth Kucinich

Scientists are predicting one of the largest dead zones ever in the Gulf of Mexico this year, with estimates ranging from 7,286 to 8,561 square miles, or as large as the state of New Jersey.

The One Thing Shopper's Actually Care About

AP | SCOTT MAYEROWITZ | Posted 12.03.2012 | Money

NEW YORK -- Before purchasing a shirt, shoppers will run their hands over the fabric, look at the price tag and wonder how it will hold up in the wash...

Catherine New

How Online Shopping Ruined Discount Deals For Cyber Monday

HuffingtonPost.com | Catherine New | Posted 11.30.2012 | Money

For American retailers touting wares online, the aggressive marketing push that launched the holiday season produced the intended result: over the ho...

Wanna Be President? Learn How to Sell Cornflakes

Sarah O'Leary | Posted 11.06.2012 | Business
Sarah O'Leary

A customer-centric, not brand-centric, philosophy is key to a product's ultimate success. Ignoring the buyer when building a brand is like hosting a sand castle contest in the middle of a hurricane. Sure you can try it, but why waste your time?

Supersize to Any Size: A Marketing Leap of (Educated) Faith

Sarah O'Leary | Posted 10.29.2012 | Business
Sarah O'Leary

Will consumers who are motivated to act because of the offer still order their "usual" out of habit and/or preference? What are the best and worst and baseline emotional, operational and financial scenarios?

Are You A Recreational Shopper?

Debbie Leon | Posted 10.11.2012 | Style
Debbie Leon

New clothes just don't appeal to me, compared to the cozy and familiar items in my closet. I have been known to come home with something new and have found that I already owned its identical twin. And I am holding onto innumerable tatty items for when I garden. Except I don't actually have a garden.

Finding Your Way to Loyalty

Sarah O'Leary | Posted 12.11.2011 | Business
Sarah O'Leary

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.

A 'Mindset Of Survival': Americans To Stay Thrifty This Back-To-School [POLL]

Posted 09.18.2011 | Education

NEW YORK (Reuters) - Almost two-thirds of U.S. shoppers plan to spend the same or less this back-to-school season as last year, a survey showed, i...

Retail Sales High In March

AP | By ANNE D'INNOCENZIO | Posted 06.07.2011 | Business

NEW YORK -- Shoppers shrugged off higher gas prices and cool temperatures to give retailers a surprisingly strong March. The retail revenue figures r...

Sadly, There's No MBA for Imagination

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

There are some indisputable facts in our glorious world. Men can't give birth. You can't cheat death. And you can't educate your way to creativity.

Netflix Will Not Be Streaming 1080p This Year

Ramon Nuez | Posted 05.25.2011 | Technology
Ramon Nuez

For 2010, Netflix explained they would be pushing out 1080p for its Watch Instantly streaming service -- very exciting news. Unfortunately, the news was short lived.

Shoppers Who Delayed Won't Find Hot Items

AP | ANNE D'INNOCENZIO | Posted 05.25.2011 | Business

NEW YORK — Looking for UGG boots? Or what about the last string of holiday lights or inflatable Santas to spruce up the lawn? You might be out o...

R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy

Sarah O'Leary | Posted 05.25.2011 | Business
Sarah O'Leary

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

Grocery Store Misses Sales Target By 70 Percent

Los Angeles Times | Jerry Hirsch | Posted 05.25.2011 | Business

Fresh isn't turning out to be all that easy. With much fanfare, British retailer Tesco this fall billed its Fresh & Easy Neighborhood Market chain of...

Haggling For A Plasma TV? Bring It On

New York TImes | Matt Richtel | Posted 05.25.2011 | Business

Shoppers are discovering an upside to the down economy. They are getting price breaks by reviving an age-old retail strategy: haggling. A bargaining ...

Tiffany Profit Falls on Items, Tops View

AP | MAE ANDERSON | Posted 05.25.2011 | Business

NEW YORK — Tiffany & Co. on Monday said its fourth-quarter earnings fell almost 16 percent, hurt by one-time charges, but its adjusted results b...

Frugal Consumers Swap Steak For Chicken

Reuters | Posted 05.25.2011 | Business

At U.S. warehouse club stores, a growing number of shoppers are giving up steak for cheaper chicken. Coffee sales are soaring at McDonald's, while hig...

The Shoppers Who Saved Christmas

AP | ANNE D'INNOCENZIO | Posted 05.25.2011 | Business

Just weeks ago, the holiday shopping season seemed headed for disaster. But in the waning hours before Christmas, the nation's retailers got their wis...