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Shoppers

R.I.P. Gatorade (1965-2009): A Senseless Marketing Tragedy

Sarah O'Leary | Posted 08.04.2009 | Business

Read More: Retailers, Sports, Retail Industry, Marketing Trends, Sales, Retail Sales, Advertising, Investment, Gatorade, Marketing, Retail, Shoppers, Business, TV Advertising, Business News
Sarah O'Leary

In an industry where experts have evangelized "brand equity" since the dawn of the ad man, the loss of Gatorade falls well outside of logic.

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Grocery Store Misses Sales Target By 70 Percent

Los Angeles Times | Jerry Hirsch | Posted 04.09.2008 | Business

Read More: Tesco, U.S. Stores, Grocery Chains, Simon Uwins, Fresh & Easy, Recession, Grocery Stores, Shoppers, Business News

Fresh isn't turning out to be all that easy. With much fanfare, British retailer Tesco this fall billed its Fresh & Easy Neighborhood Market chain of...

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Tiffany Profit Falls on Items, Tops View

AP | MAE ANDERSON | Posted 04.01.2008 | Business

Read More: Tiffany & Co, Tiffany's, Weak Economy, Zales, Shoppers, Finlay Enterprises, Barack Obama Tiffany's, Business News

NEW YORK — Tiffany & Co. on Monday said its fourth-quarter earnings fell almost 16 percent, hurt by one-time charges, but its adjusted results b...

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Haggling For A Plasma TV? Bring It On

New York TImes | Matt Richtel | Posted 04.01.2008 | Business

Read More: Recession, Savvy Consumers, Haggling Tips, Bargaining Culture, Slowing Economy, Shoppers, Prices, Haggling, Business News

Shoppers are discovering an upside to the down economy. They are getting price breaks by reviving an age-old retail strategy: haggling. A bargaining ...

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Frugal Consumers Swap Steak For Chicken

Reuters | Posted 03.28.2008 | Business

Read More: U.S. Economy, Trading Down, Economic Downturn, Shopping, Inflation, Recession, Credit Crunch, Rising Inflation, Stagflation, Consumers, Consumer Spending, Shoppers, Housing Slump, Business News

At U.S. warehouse club stores, a growing number of shoppers are giving up steak for cheaper chicken. Coffee sales are soaring at McDonald's, while hig...

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The Shoppers Who Saved Christmas

AP | ANNE D'INNOCENZIO | Posted 03.28.2008 | Business

Read More: Shoppers, Holiday Shopping, Christmas Shopping, Christmas, Business News

Just weeks ago, the holiday shopping season seemed headed for disaster. But in the waning hours before Christmas, the nation's retailers got their wis...

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