The Frisbee, Hula Hoop, and Superball: Thanks Richard Knerr, and RIP
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Toys,
Richard Knerr,
Mattel,
Toy Marketing,
User Generated,
Simple Toys,
Arthur Melin,
Marketing,
Wham-O,
Business News
The real genius of Knerr and Melin seems to have been their ability to recognize a good idea when they saw one. But, at the same time, they knew how to market.
Ann Handley | Posted 01.23.2008 | Business