Volunteering represents one of the noblest values that we have as a culture. And if we as individuals and as businesses can make volunteering more visible, our children will be more likely to take up our mantle and continue our important work.
Obviously, school leaders can't always mimic businesses -- but they can learn from them. When business leaders teach principals the skills that they use to build a strong organizational culture, school leaders can completely transform their schools.
A few years back I was introduced to Catchafire, and it has become a favorite organization. Rachael Chong is Founder & CEO of Catchafire, the nation's leading online pro bono network that connects talent and purpose.
The facts are clear: promoting and providing employees with meaningful volunteer opportunities helps to attract top talent; engage, develop, and retain employees; boost public image; and improve the bottom line.
Struggling economy or not, top talent will always have options about where to work, and Millennial employees are increasingly looking to build their careers with employers who demonstrate socially-conscious values.
Leveraging pro-bono services to help veterans is just one example of how corporate volunteerism is catching fire. Corporate America has a role to play in addressing the world's problems, and their support doesn't stop with veterans.