Serials feel interactive in a new way that breathes life into stories that might not work as longer novels, a lot like TV series. Readers get to join the journey, picking it up at any stage and hanging on for the ride as it unravels.
The best part of the publishing industry today is that we have a choice. That's something that didn't really exist even five years ago. Choose which road to publication fits you and your goals best, and go for it.