SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.
If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).
Most small businesses would rather wrestle a tiger then dial for dollars. Cold-calling hurts; it's like going to a single's bar and hitting on everyone you see there. You will come out with more bruises or hang-ups than phone numbers or leads.
I'll begin where the majority of successful entrepreneurs begin--"follow your passion." It may be a shopworn phrase, but this advice is as valid today for how to succeed in business as it was a hundred years ago, and it has certainly proven true for me.
Our nation's smallest businesses -- the self-employed and micro-businesses -- represent the heart and soul of America's middle class. Yet, America's small businesses face critical challenges that prevent them from opening, growing and expanding.
After handing this Christmas gift to the anti-regulatory forces, SBA's Office of Advocacy owes the public something more than burying a begrudging acknowledgment of the report's weakness on an obscure webpage.
One journalist from the mainstream media could save the SBA and all the federal programs to assist the 28 million small business that create over 90 percent of net new jobs in America. Just one. Don't hold your breath.