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Small Business Branding

The Verdict Is in: The Future of Marketing Is Social

R. Kay Green | Posted 03.11.2014 | Business
R. Kay Green

We can't deny it. It's everywhere we go, it's everything we see. It's social media and it symbolizes where we are as a society: Interconnected... and it is here to stay.

Key Social Business Tenets that Can Help Startups Overcome Marketing Fatigue and Drive Brand Loyalty

Ilina Dimitrova | Posted 02.28.2014 | Small Business
Ilina Dimitrova

While social business is not a silver bullet for entrepreneurs looking to extend the span of their limited marketing budget, it offers valuable best practices that can guide business owners in building scalable and recognizable brands.

REposition, REstrategize, REinvent: 10 Tips for the "New-Age" Professional in 2014

R. Kay Green | Posted 01.23.2014 | Business
R. Kay Green

It is certainly a FACT that the world is changing. Every day, new developments in technology and society rewrite the guidelines for how we interact with our families, our colleagues, and our customers.

Should You Be the Face of Your Small Business?

Melinda Emerson | Posted 12.16.2013 | Small Business
Melinda Emerson

Personal branding is a key to becoming known as an expert in your niche market, but sometimes you may feel like you might not want to have your face all over your small business website.

How Many Times Have You Heard the Word NO, NO, NO and NO Again?

R. Kay Green | Posted 01.23.2014 | Business
R. Kay Green

Where many of your peers find success is through their unbending unwillingness to let the word no become a setback.

The Social Media Effect: Are You Really Who You Portray Online?

R. Kay Green | Posted 10.07.2013 | Small Business
R. Kay Green

Through interaction with the social medium, the real and ideal selves intersect; and the ideal self is at least partially actualized. In essence, our online selves represent our ideals and eliminate many of our other real components.

10 Rules of Thumb for Naming a Business

Deborah Sweeney | Posted 09.24.2013 | Business
Deborah Sweeney

Lululemon, TED Talks, Coca-Cola, and hey, even Kim Kardashian -- all brands (and people) that exercise the use of alliteration well and stake out a place in our memory banks while they're at it.

6 Key Lessons From an Entrepreneur

R. Kay Green | Posted 08.03.2013 | Small Business
R. Kay Green

Becoming a successful entrepreneur isn't easy. In fact, it takes 110 percent of hard work and effort. So, how does one person successfully take advantage of an opportunity, while another, equally experienced person does not

7 Highly-Effective Ways to Maximize Your Online Brand Presence

R. Kay Green | Posted 06.25.2013 | Small Business
R. Kay Green

Your online brand is what people think of you when you are not available. In fact, your online brand is as important as any of the traditional forms of branding and becoming more important each day.

Draft Your Blueprint to Success! 8 Strategies for Setting Attainable Goals

R. Kay Green | Posted 06.12.2013 | Business
R. Kay Green

Like most people, you have spent plenty of time thinking about and assessing your own ideas. Now it is time to take what you know about yourself and your aspirations and use that information to help formulate your Blueprint to success.

Be Authentic! 10 Tips on How to Develop Your Brand

R. Kay Green | Posted 03.04.2013 | Small Business
R. Kay Green

A brand is a direct representation of you as well as your promise about what you will deliver to your customers or clients. You can't achieve it if you're not in tune with what you have to offer.

How to Build Your Small Business Customer Base

Melinda Emerson | Posted 09.05.2012 | Small Business
Melinda Emerson

As a business owner, you should always be on the hunt for new customers and seeking methods to bring them to your door. I offer you these tips that will help you keep your business out in front of your target customers.

eBooks: The New Darlings of Small-Business Branding

Karen Leland | Posted 02.01.2012 | Small Business
Karen Leland

I still find that many small business owners are confused about the part eBooks play in their overall marketing plan. Here are the four most common questions I get asked about using eBooks to build a small business's brand.

Small Business Media Attention: 5 Ways To Get It

Dan Schawbel | Posted 01.09.2012 | Small Business
Dan Schawbel

One of the biggest challenges small businesses face is getting attention, in part because small businesses have no brand to leverage. Here are five ways to stand out from the crowd, get the attention you deserve, and build a follower base you're proud of.