Small Business Branding

eBooks: The New Darlings of Small-Business Branding

Karen Leland | Posted 02.01.2012

Karen Leland

I still find that many small business owners are confused about the part eBooks play in their overall marketing plan. Here are the four most common questions I get asked about using eBooks to build a small business's brand.

Small Business Media Attention: 5 Ways To Get It

Dan Schawbel | Posted 01.09.2012

Dan Schawbel

One of the biggest challenges small businesses face is getting attention, in part because small businesses have no brand to leverage. Here are five ways to stand out from the crowd, get the attention you deserve, and build a follower base you're proud of.