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Small Business Marketing

Reuse, Repurpose, Recycle: How to Maximize Existing Content, Generate Quick Ideas and Cut Your Blogging Time in Half

Penny C. Sansevieri | Posted 08.25.2014 | Small Business
Penny C. Sansevieri

By now we've all heard the endless chatter about Google's issues with duplicate content. In the past, we could easily re-run pieces in a variety of places.

The 5 Biggest Small Business Marketing Mistakes

Melinda Emerson | Posted 08.19.2014 | Small Business
Melinda Emerson

Like many small businesses, it's tough to know how to effectively get your message out to your ideal customer. Regardless of your level of marketing expertise, you can follow this advice to avoid these five biggest small business marketing mistakes.

8 Paid Search Marketing Tips for Beginners

Jonathan Long | Posted 09.11.2014 | Small Business
Jonathan Long

In order to be competitive you need to be found online at the top of the search results. If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign.

7 Key Ways to Increase Your Small Business Chances of Winning Government Contracts

Helen Callier | Posted 07.18.2014 | Small Business
Helen Callier

As your small business starts swimming in the Federal market while continuing to grow on the local and state levels, know that there are key strategies required for success in winning contracts.

Want to Grow Your Startup With Paid Search Marketing? Use These 5 Tips.

Jonathan Long | Posted 09.15.2014 | Small Business
Jonathan Long

With a well thought out campaign, PPC advertising can provide the convenience of being able to turn website traffic on and off like a faucet.

8 Content Marketing Tips for When No One Reads Your Content

Sajeel Qureshi | Posted 09.13.2014 | Small Business
Sajeel Qureshi

Congrats on posting your infographic, blog, video or webinar. One problem: Uncle Jeb is your only reader. So what should you do?

3 Steps to Becoming a Digital Marketing Expert

Sajeel Qureshi | Posted 08.21.2014 | Small Business
Sajeel Qureshi

The key to becoming an expert in digital marketing is to cash in on your opportunities through practice and persistence.

2 Tricks to Get Any Customer or Job You Want

Sajeel Qureshi | Posted 08.19.2014 | Small Business
Sajeel Qureshi

If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).

Small Business Social Selling -- Recruit Customers and Get Anyone to Return Your Call

Sajeel Qureshi | Posted 08.09.2014 | Small Business
Sajeel Qureshi

Most small businesses would rather wrestle a tiger then dial for dollars. Cold-calling hurts; it's like going to a single's bar and hitting on everyone you see there. You will come out with more bruises or hang-ups than phone numbers or leads.

Why Boutique Marketing Firms Give Brands the Biggest Bang for Their Bucks

Shawn Prez | Posted 06.22.2014 | Small Business
Shawn Prez

Though these firms have been behind many major marketing successes, they still get a bad rap with big brands for being too small and inexperienced. But big is not always better when it comes to choosing a marketing firm for a business.

The Definitive On-Page Optimization Guide

Jonathan Long | Posted 06.22.2014 | Small Business
Jonathan Long

You can throw large budgets at link building and content marketing but if the on-page optimization is not up to par then the website will never reach its full potential in the search engine results.

10 Must Have WordPress Plugins for 2014

Jonathan Long | Posted 05.19.2014 | Small Business
Jonathan Long

Using plugins can help improve the performance of a website, the search engine optimization, and the overall user experience. Here are ten must have plugins for 2014, in no particular order.

Ten Ways to Use Breaking News to Buzz Your Book, Product or Business

Penny C. Sansevieri | Posted 04.06.2014 | Small Business
Penny C. Sansevieri

In an age of the 24-hour news cycle, there is always breaking news. Hot headlines right now include the upcoming Sochi Olympic Games and the nearby te...

10 Ways to Increase Conversions on Your Website

Jonathan Long | Posted 03.30.2014 | Business
Jonathan Long

Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 10 simple tips can help improve that conversion rate significantly.

6 Ways to Rake in the Bucks in the First Quarter of 2014

Melinda Emerson | Posted 03.19.2014 | Small Business
Melinda Emerson

If you haven't gotten started thinking about a growth plan for your small business for 2014, it's time to get cracking. Don't skimp on planning your business future or rest on your success from last year.

How to Become a Social Media Brand in Demand

Melinda Emerson | Posted 02.03.2014 | Small Business
Melinda Emerson

If you are still on the fence about how to use social media to grow your small business, now is a great time to get started.

Spying on Your Competition is a Great Way to Be Successful

Penny C. Sansevieri | Posted 01.25.2014 | Small Business
Penny C. Sansevieri

There's an old saying that to be successful you have to stop obsessing about the competition. I agree with that to a certain degree, but to not be awa...

Digital Reality Meets Jurassic Park

John P. David | Posted 01.23.2014 | Small Business
John P. David

Whether we like it or not, the digital world helps define who we are. It's best to address it now and prevent potential chaos.

Decision Points for Your Business Marketing: Advertise, Promote or Publicize?

Gordy Grundy | Posted 12.29.2013 | Business
Gordy Grundy

All businesses, large and small, share basic commonalities. One of them is "How much bang for how little buck?" How to market your business requires a careful study. Where do you spend your money? Advertising? Promotion? Public relations?

5 Steps to Optimizing Your Website for Search Engines

Loolwa Khazzoom | Posted 12.24.2013 | Business
Loolwa Khazzoom

How are you going to stand out from the fray and get your website on the first page of a search on topic? Here are 5 steps to optimizing your website for search engines.

Never Drop Your Prices Again! How to Stop Selling on Price

Marc Wayshak | Posted 01.23.2014 | Small Business
Marc Wayshak

Let me introduce you to two salespeople: Don and Liz. Both have been selling bathroom accessories for 20 years. However, they each sell in a completely different way.

5 Questions You Should Ask in Every Selling Situation

Marc Wayshak | Posted 11.13.2013 | Small Business
Marc Wayshak

Salespeople often have no clue as to why their prospects would even want to buy from them. This question is the ultimate paintbrush in the hand of your prospect. This is where you fully understand what the prospect wants to accomplish from a high level.

Miley Cyrus, Marketer Extraordinaire? 5 Marketing Lessons From Her Infamous VMA Performance

Marc Wayshak | Posted 11.04.2013 | Business
Marc Wayshak

At the end of the day, Cyrus came out on top with massive sales. Do you have the guts to create the same experience for your business? (You don't have to twerk if you don't want to.)

Use the Power of Rich Snippets to Boost Your Google Ranking

Piyush Mangukiya | Posted 11.04.2013 | Small Business
Piyush Mangukiya

You want your customers to know that your product or service is of superior quality, upfront. Using rich snippets can do just that for your business, giving your potential customer every reason to click on your website instead of the competitor's.

5 Reasons Most Small Business Owners Suck at Selling (Don't Let It Be You!)

Marc Wayshak | Posted 10.29.2013 | Small Business
Marc Wayshak

The problem is not the small business owners themselves. In fact, I've watched many small business owners go from sales chump to sales star in only a few months' time. Instead, the root problem is that small business owners are following bad advice.