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Small Business Marketing

10 Must Have WordPress Plugins for 2014

Jonathan Long | Posted 03.19.2014 | Small Business
Jonathan Long

Using plugins can help improve the performance of a website, the search engine optimization, and the overall user experience. Here are ten must have plugins for 2014, in no particular order.

Ten Ways to Use Breaking News to Buzz Your Book, Product or Business

Penny C. Sansevieri | Posted 04.06.2014 | Small Business
Penny C. Sansevieri

In an age of the 24-hour news cycle, there is always breaking news. Hot headlines right now include the upcoming Sochi Olympic Games and the nearby te...

10 Ways to Increase Conversions on Your Website

Jonathan Long | Posted 03.30.2014 | Business
Jonathan Long

Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 10 simple tips can help improve that conversion rate significantly.

6 Ways to Rake in the Bucks in the First Quarter of 2014

Melinda Emerson | Posted 03.19.2014 | Small Business
Melinda Emerson

If you haven't gotten started thinking about a growth plan for your small business for 2014, it's time to get cracking. Don't skimp on planning your business future or rest on your success from last year.

How to Become a Social Media Brand in Demand

Melinda Emerson | Posted 02.03.2014 | Small Business
Melinda Emerson

If you are still on the fence about how to use social media to grow your small business, now is a great time to get started.

Spying on Your Competition is a Great Way to Be Successful

Penny C. Sansevieri | Posted 01.25.2014 | Small Business
Penny C. Sansevieri

There's an old saying that to be successful you have to stop obsessing about the competition. I agree with that to a certain degree, but to not be awa...

Digital Reality Meets Jurassic Park

John P. David | Posted 01.23.2014 | Small Business
John P. David

Whether we like it or not, the digital world helps define who we are. It's best to address it now and prevent potential chaos.

Decision Points for Your Business Marketing: Advertise, Promote or Publicize?

Gordy Grundy | Posted 12.29.2013 | Business
Gordy Grundy

All businesses, large and small, share basic commonalities. One of them is "How much bang for how little buck?" How to market your business requires a careful study. Where do you spend your money? Advertising? Promotion? Public relations?

5 Steps to Optimizing Your Website for Search Engines

Loolwa Khazzoom | Posted 12.24.2013 | Business
Loolwa Khazzoom

How are you going to stand out from the fray and get your website on the first page of a search on topic? Here are 5 steps to optimizing your website for search engines.

Never Drop Your Prices Again! How to Stop Selling on Price

Marc Wayshak | Posted 01.23.2014 | Small Business
Marc Wayshak

Let me introduce you to two salespeople: Don and Liz. Both have been selling bathroom accessories for 20 years. However, they each sell in a completely different way.

5 Questions You Should Ask in Every Selling Situation

Marc Wayshak | Posted 11.13.2013 | Small Business
Marc Wayshak

Salespeople often have no clue as to why their prospects would even want to buy from them. This question is the ultimate paintbrush in the hand of your prospect. This is where you fully understand what the prospect wants to accomplish from a high level.

Miley Cyrus, Marketer Extraordinaire? 5 Marketing Lessons From Her Infamous VMA Performance

Marc Wayshak | Posted 11.04.2013 | Business
Marc Wayshak

At the end of the day, Cyrus came out on top with massive sales. Do you have the guts to create the same experience for your business? (You don't have to twerk if you don't want to.)

Use the Power of Rich Snippets to Boost Your Google Ranking

Piyush Mangukiya | Posted 11.04.2013 | Small Business
Piyush Mangukiya

You want your customers to know that your product or service is of superior quality, upfront. Using rich snippets can do just that for your business, giving your potential customer every reason to click on your website instead of the competitor's.

5 Reasons Most Small Business Owners Suck at Selling (Don't Let It Be You!)

Marc Wayshak | Posted 10.29.2013 | Small Business
Marc Wayshak

The problem is not the small business owners themselves. In fact, I've watched many small business owners go from sales chump to sales star in only a few months' time. Instead, the root problem is that small business owners are following bad advice.

Get Started With Your Branded YouTube Channel

Melinda Emerson | Posted 10.16.2013 | Small Business
Melinda Emerson

Since it is projected that within a year, much of the content shared online will be video, now is the best time to develop a plan to promote your small business using "how-to" videos. Since YouTube is the second largest web search platform, it is a no brainer that you should invest in a branded YouTube channel to market your small business.

Start Your Crowdfunding Campaign With a Marketing Plan

Melinda Emerson | Posted 09.11.2013 | Small Business
Melinda Emerson

You need to "friendraise" first. In order to attract people to your campaign, you need to be using social media at least six to 12 months before the launch of your campaign.

Strategies For Successful Small Business Marketing

Melinda Emerson | Posted 08.17.2013 | Small Business
Melinda Emerson

You want to stand out as number one in your field and focusing on a tighter market can get you there faster than trying to be all things to all people. Try these strategies for successful small business marketing.

Contemporary Politics: Oaths Made In Vain

Rabbi Shmuly Yanklowitz | Posted 07.22.2013 | Religion
Rabbi Shmuly Yanklowitz

There are those who maintain that you have to make impossible promises in order to get elected or stay in business. However, we should always ask whether a promise is at least plausible or whether it deserves to be denounced as a shevuat shav -- a vain oath.

Wedding Industry Insider: Tradeshows, Tweets and Talent

Patricia Vining | Posted 07.21.2013 | Weddings
Patricia Vining

In life and in business, you get what you give. Start building that village!

3 Ways Thoughtful Content Will Benefit Your Small Business

Blake Landau | Posted 07.06.2013 | Business
Blake Landau

If you're a small business, social media should be part of your marketing strategy, but not the only part. Social media is not going to save a bad business model.

How Do Small Businesses Build High Engagement on Facebook?

Melinda Emerson | Posted 06.10.2013 | Small Business
Melinda Emerson

There is no doubt that Facebook is a major player in the way small businesses engage with their customers. But, before putting together a marketing pl...

Simple Ways to Optimize Your Press Release for Maximum Visibility

Penny C. Sansevieri | Posted 05.18.2013 | Small Business
Penny C. Sansevieri

These days, it's so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it's getting harder and harder to get noticed.

11 Words You Should Never Use

Inc. | Posted 01.04.2013 | Small Business

By Steve Tobak, visit Inc. Samples are helpful. Demos are often effective. But what is the primary tool used to convince potential customers to...

The New SEO: How to Build an Online Presence Google Will Love!

Penny C. Sansevieri | Posted 01.07.2013 | Technology
Penny C. Sansevieri

With all the changes to Google many Internet gurus have predicted the end of SEO. Well, it's not the end per se, but rather a change from the way we used to market online.

Facebook Marketing Tips for Small Business

Melinda Emerson | Posted 12.16.2012 | Small Business
Melinda Emerson

The popular platform has spawned millions of tools that make it possible to reach further with Facebook. However, if you really want your small business to benefit from Facebook, you must engage and encourage participation from your audience.