The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.
Like many small businesses, it's tough to know how to effectively get your message out to your ideal customer. Regardless of your level of marketing expertise, you can follow this advice to avoid these five biggest small business marketing mistakes.
In order to be competitive you need to be found online at the top of the search results. If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign.
If you are employed then chances are you applied for a job and were the fortunate applicant to get it. If you own a business then you've probably responded to an open call for proposals. Congrats if you've won a few (you should also buy a lottery ticket).
Most small businesses would rather wrestle a tiger then dial for dollars. Cold-calling hurts; it's like going to a single's bar and hitting on everyone you see there. You will come out with more bruises or hang-ups than phone numbers or leads.
Though these firms have been behind many major marketing successes, they still get a bad rap with big brands for being too small and inexperienced. But big is not always better when it comes to choosing a marketing firm for a business.
Driving conversions online, whether sales, leads, or clicks to a particular page, requires extensive testing, analyzing, and optimization. These 10 simple tips can help improve that conversion rate significantly.
If you haven't gotten started thinking about a growth plan for your small business for 2014, it's time to get cracking. Don't skimp on planning your business future or rest on your success from last year.
All businesses, large and small, share basic commonalities. One of them is "How much bang for how little buck?" How to market your business requires a careful study. Where do you spend your money? Advertising? Promotion? Public relations?