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Small Business Marketing

Contemporary Politics: Oaths Made In Vain

Rabbi Shmuly Yanklowitz | Posted 07.22.2013 | Religion
Rabbi Shmuly Yanklowitz

There are those who maintain that you have to make impossible promises in order to get elected or stay in business. However, we should always ask whether a promise is at least plausible or whether it deserves to be denounced as a shevuat shav -- a vain oath.

Wedding Industry Insider: Tradeshows, Tweets and Talent

Patricia Vining | Posted 07.21.2013 | Weddings
Patricia Vining

In life and in business, you get what you give. Start building that village!

3 Ways Thoughtful Content Will Benefit Your Small Business

Blake Landau | Posted 07.06.2013 | Business
Blake Landau

If you're a small business, social media should be part of your marketing strategy, but not the only part. Social media is not going to save a bad business model.

How Do Small Businesses Build High Engagement on Facebook?

Melinda Emerson | Posted 06.10.2013 | Small Business
Melinda Emerson

There is no doubt that Facebook is a major player in the way small businesses engage with their customers. But, before putting together a marketing pl...

Simple Ways to Optimize Your Press Release for Maximum Visibility

Penny C. Sansevieri | Posted 05.18.2013 | Small Business
Penny C. Sansevieri

These days, it's so easy to float a press release online that everyone is doing it. The problem is with so many releases online, it's getting harder and harder to get noticed.

11 Words You Should Never Use

Inc. | Posted 01.04.2013 | Small Business

By Steve Tobak, visit Inc. Samples are helpful. Demos are often effective. But what is the primary tool used to convince potential customers to...

The New SEO: How to Build an Online Presence Google Will Love!

Penny C. Sansevieri | Posted 01.07.2013 | Technology
Penny C. Sansevieri

With all the changes to Google many Internet gurus have predicted the end of SEO. Well, it's not the end per se, but rather a change from the way we used to market online.

Facebook Marketing Tips for Small Business

Melinda Emerson | Posted 12.16.2012 | Small Business
Melinda Emerson

The popular platform has spawned millions of tools that make it possible to reach further with Facebook. However, if you really want your small business to benefit from Facebook, you must engage and encourage participation from your audience.

Holiday Marketing for Brands and Small Businesses

Michael Tasner | Posted 12.05.2012 | Small Business
Michael Tasner

The holidays are a great opportunity for marketers and businesses to thank their customers for another great year, while also allowing brands using social media to leverage their holiday campaigns to attract new customers.

How to Build the Perfect Website

Penny C. Sansevieri | Posted 12.02.2012 | Technology
Penny C. Sansevieri

For most of us, building a website is the single biggest and most significant thing we can do for our business, brand, product, or book. Yet I'm amazed at how often folks will jump into this work with little or no knowledge of what it takes to build a website that is mediocre at best.

How to Build a Twitter Brand For Your Small Business

Melinda Emerson | Posted 12.02.2012 | Small Business
Melinda Emerson

Tweeting for business can be a huge waste of time, or it can be a brilliant marketing strategy -- if used wisely. Investing the time to build a Twitter brand can be a highly effective approach for a startup or an existing small business looking to spur growth.

Five Common Public Relations Myths... Busted!

Jennifer Nagy | Posted 11.26.2012 | Small Business
Jennifer Nagy

One of the most undervalued marketing tactics is public relations. This is most likely because most people have no idea what PR is. I've debunked the top five most common PR myths to show you how PR can help you to market your small business more effectively.

10 Surefire Ways to Succeed in Publishing

Penny C. Sansevieri | Posted 11.17.2012 | Books
Penny C. Sansevieri

t's funny how authors often think that being an author doesn't require an investment. Hey, you wrote the book and that should be enough, right? Decide on your investment and then ask yourself: How much money am I willing to lose? Yes, I said lose.

The Marketing Director Is THE hope of Small Business

John Fox | Posted 08.24.2012 | Small Business
John Fox

Marketing Directors are the literal connecting point between company and customer, linking message and promise to need. With proper care and feeding, the marketing director's value to their small business is unmatched.

How to Analyze Your Website Traffic

Penny C. Sansevieri | Posted 10.23.2012 | Small Business
Penny C. Sansevieri

One of the most exciting additions to Google Analytics has been their tracking of social media. This is a fantastic tool lets you see how much of your traffic is coming from social. So, what's a good mix?

Mobile Marketing Magic: Making the Most of the Hot New Trend

Penny C. Sansevieri | Posted 09.15.2012 | Technology
Penny C. Sansevieri

Deciding to go mobile is, for many, no longer an option. With staggering numbers of people accessing content on their mobile phones, mobile is a must.

How to Build Your Small Business Customer Base

Melinda Emerson | Posted 09.05.2012 | Small Business
Melinda Emerson

As a business owner, you should always be on the hunt for new customers and seeking methods to bring them to your door. I offer you these tips that will help you keep your business out in front of your target customers.

Part 2 -- How to Optimize Your Message With Blogging, an Interview with Rich Brooks

Penny C. Sansevieri | Posted 08.18.2012 | Technology
Penny C. Sansevieri

We're back with Rich Brooks of Flyte New Media to continue our discussion.

How to Optimize Your Message With Blogging, an Interview with Rich Brooks

Penny C. Sansevieri | Posted 08.11.2012 | Small Business
Penny C. Sansevieri

I spent some time, pre-BlogWorld, with Rich Brooks; he is the president of Flyte New Media.

How to Keep Your Website Optimized for Google: An Interview With Simon Heseltine

Penny C. Sansevieri | Posted 05.30.2012 | Technology
Penny C. Sansevieri

"It is about getting the eyeballs on your site, getting that traffic there and that is what you are looking for. You are looking at your page views, you are looking at your organic traffic and that is what is most important for you."

Building Brand, Community and Customer Loyalty: An Interview With Gillian Muessig (Part Two)

Penny C. Sansevieri | Posted 07.22.2012 | Small Business
Penny C. Sansevieri

"If your customers are not ready to buy, help them to be profitable enough so that they can buy. When it is time to buy, they will want to buy from you, because you were the one who helped them get there."

The Best Business Signs (Submit Your Favorites!)

The Huffington Post | Alicia Ciccone | Posted 05.16.2012 | Small Business

A sign can make or break your business. Size, design and wording can be the deciding factor as to whether a new customer walks through the door or kee...

How to Increase Your Newsletter Visibility by 100%

Penny C. Sansevieri | Posted 07.08.2012 | Business
Penny C. Sansevieri

Newsletters are a great way to stay in front of your audience, but I'm amazed by how many people still have no idea how to manage their own newsletter.

Facebook Marketing: How to Make the Most of the Latest Facebook Changes

Penny C. Sansevieri | Posted 06.17.2012 | Business
Penny C. Sansevieri

Now that the Facebook changes have gone into effect, let's take a look at how you can maximize the "new" Facebook Pages. Let's go through some of the creative ways to boost your exposure and your page on Facebook.

The Power of a Pin: Why Pinterest Is a Game Changer

Penny C. Sansevieri | Posted 06.08.2012 | Small Business
Penny C. Sansevieri

Pinterest is a fun, if not highly addictive way, to start marketing. Still not sure what to do on Pinterest? Then get started by following others in your industry and get a sense of what they're doing.