Copywriting, in a nutshell, is the sales and marketing of your company. It incorporates all the content that is needed on to keep your business running -- consistently and smoothly -- day in and day out.
This week I met Mr. Eric McLean, a mobile notary public here in Atlanta, Ga. who came by my office to have me sign some documents. As we signed documents I asked a fairly simply question -- "Eric, how did you become a notary?"
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?
Success for a private business should be based on building the kind of life you desire. Once you are able to support your family, a private company serves only one purpose -- to enhance your happiness.
Strange as it may seem, success catches many people off-guard. If you have been striving for years to build your brand and attain influence, it can feel very odd to realize that things really are taking off.