This week I met Mr. Eric McLean, a mobile notary public here in Atlanta, Ga. who came by my office to have me sign some documents. As we signed documents I asked a fairly simply question -- "Eric, how did you become a notary?"
If someone approached you and they claimed to be flawless, could you trust them? Chances are, slim to none that you could; the same disbelief applies to consumers and self-defined "perfect" brands.
As small businesses begin the year with a clean slate and new opportunities to increase brand visibility via social media, what is the most important strategy all businesses should employ in their marketing campaigns?
Success for a private business should be based on building the kind of life you desire. Once you are able to support your family, a private company serves only one purpose -- to enhance your happiness.
Strange as it may seem, success catches many people off-guard. If you have been striving for years to build your brand and attain influence, it can feel very odd to realize that things really are taking off.
Recently I was speaking at an event in Toronto about living your passion and, more specifically, monetizing your passion. Before I traveled to the eve...
If you trace the history of almost any national company, you'll find that somewhere along the way a story in a publication put that company in the spotlight. It happened to me.