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Small Business

Why You Should Outsource Your Digital Marketing

Sajeel Qureshi | Posted 08.05.2014 | Small Business
Sajeel Qureshi

You need someone in-house to keep the digital agency utilized and take the marketing campaign to the web, but not to do the work in house.

5 Tips to Propel Your Small Business Forward During the Summer Slowdown

Kim Pisolkar | Posted 08.06.2014 | Small Business
Kim Pisolkar

Summer is a challenging time to be in business. Decision makers are on vacation, proposals are put on hold and prospects want to wait until the fall to get started on a program. It can feel like everything has stopped.

Where's the Love, Twittersphere?

Erin Dullea | Posted 08.05.2014 | Women
Erin Dullea

I must admit: I am feeling very alone in the Twittersphere right now. Sometimes it feels like a chess game and -- like chess -- I am ignorant as to s...

Is the End of the Middle Class the Beginning of the Revolution?

Ellen Rohr | Posted 08.05.2014 | Business
Ellen Rohr

Egads. We've learned that it's closer to 40% of the wealth that lies in the hands of the top 1%. This growing disparity between the uber rich and the expanding poor isn't just an inconvenience for those slipping economically backward every month. The end of the middle class may mark the beginning of the revolution.

5 Reasons Why You Should Admire Comcast

Gene Marks | Posted 08.06.2014 | Small Business
Gene Marks

I recognize Comcast's shortcomings. But as a guy running a small tech company I also have to admit something: I admire Comcast. And you should too. For a few good reasons.

Your Blog Will Survive in Your Leave of Absence

Alex Ivanovs | Posted 08.04.2014 | Small Business
Alex Ivanovs

When I discovered that I would be leaving everything behind for a few months, I didn't know what to think, and whether my blog would survive my absence during these few months. It turns out, your blog can and will survive.

8 Paid Search Marketing Tips for Beginners

Jonathan Long | Posted 08.05.2014 | Small Business
Jonathan Long

In order to be competitive you need to be found online at the top of the search results. If you are in a very competitive industry or don't have time to wait for SEO to propel your business to the top of the organic search results then you need to consider a pay per click campaign.

8 Ecommerce Mistakes that are Costing You Sales

Ian Mills | Posted 08.04.2014 | Small Business
Ian Mills

Converting visitors to buyers is one of the most important components of a successful ecommerce business because increasing this conversion rate has a...

The 5 Pearls of Wisdom Not Taught in MBA Programs

Wendy Reese | Posted 08.04.2014 | Healthy Living
Wendy Reese

I took a "weekend warrior" certification. I liked yoga, but I didn't want to teach it. About the time I did that, we hired a new teacher who was very committed and I never had to teach.

I'm a Great Big Kid With a Business. But I'm Not Supposed to Act Like One!

Rick Clemons | Posted 08.01.2014 | Small Business
Rick Clemons

It's 2014 and according to the Small Business Administration there are over 23 million small businesses in the United States. From my perspective ...

3 Things to Unlearn Today to Create a Thriving Business You LOVE

Tiana Patrice | Posted 08.01.2014 | Small Business
Tiana Patrice

I have to admit, one of the best decisions I could have done for myself and as a mom is becoming a mompreneur. It hasn't been easy, but it's been so w...

Word Of Mouth: Real World "Going Viral"

Cassie Hughes | Posted 08.01.2014 | Business
Cassie Hughes

In the era of digital marketing, brands are increasingly focused on the latest trends from memes to consumer-generated content to mobile everything. F...

5 Things To Know About Starting Your Own Business

Alexis Meads | Posted 08.01.2014 | Small Business
Alexis Meads

The flow of my days, quality of my work and sense of fun and meaning in my life look very different now than they did when I started.

Are You Treating Social Media as an Afterthought?

Nika Stewart | Posted 07.31.2014 | Business
Nika Stewart

Studies show that the biggest mistake entrepreneurs and businesses make on social media is not investing enough. Though experts continue to espouse the virtues and benefits of social media, many businesses and thought leaders have failed to make it a priority.

Can You Trademark a Sound?

Deborah Sweeney | Posted 07.31.2014 | Business
Deborah Sweeney

The first successful application for a sound mark was registered in 1978 and was filed by NBC. Thirty-five years out, it is still a notoriously long and difficult process. So when I'm asked by another business owner if they can trademark a sound, I always have to give a "yes, but..." answer for the following reasons.

Giving Small Businesses a Bigger Chance

Venture For America | Posted 07.31.2014 | Impact
Venture For America

By Kate Catlin, Venture for America Class of 2013 How Internet Companies Could Potentially be Good for Your Favorite Local Boutique Instead of Just R...

A Philanthropist and a Nonprofit ED Walk Into a Bar...

Steven Crandell | Posted 07.31.2014 | Impact
Steven Crandell

The philanthropist sighs and says she has money to give, but no nonprofit will agree to carry out her intent as she envisions it.

Build a Community Around Your Business Quickly

Brian Horn | Posted 07.30.2014 | Small Business
Brian Horn

Marketing your business online is like marketing it in the real world -- if you can't convince customers to come to your store, you bring your merchandise to them. You have to be dynamic and sensitive to the market.

If My Kids Ever Appeared on Shark Tank

Greg Schwem | Posted 07.30.2014 | Comedy
Greg Schwem

My kids' current favorite show is Shark Tank, where budding entrepreneurs pitch ideas to a team of corporate tycoons who double as potential investors. While listening to concepts for, among other things, collapsible kayaks and colored fur spray for dogs, my daughters vigorously interrogate the television.

Why Your Business Needs a Tennis Player

Sajeel Qureshi | Posted 07.30.2014 | Small Business
Sajeel Qureshi

We've all been part of a group or team where everything clicked. Everyone knows things a great team needs -- leadership, ownership of solving problems, camaraderie and integrity.

It's Time to Quit

Dean Soukeras | Posted 07.30.2014 | Small Business
Dean Soukeras

I've been in the self-employed game and startup world my entire adult life. And unless I get an incredible offer from a company that I admire (you know who you are), I'll probably always work for myself.

The Apps We Use to Run Our Startup

Lauren Rotman | Posted 07.29.2014 | Business
Lauren Rotman

We are happy to share our must-have apps below. We have no affiliation to these companies, no kickbacks, just our pure honest opinion on what we pay for and use on a monthly basis.

The Magic Bullet of Crowdfunding

Marc Prosser | Posted 07.29.2014 | Small Business
Marc Prosser

If you're thinking about investing via a crowdfunding platform, do it with only money you can afford to lose, and realize that you have a high probability of losing your money.

Start Early to Be an Entrepreneur

Jack Nadel | Posted 07.29.2014 | Small Business
Jack Nadel

In many ways, an entrepreneur's career is like a football game. Both combine a swift pace with a highly competitive atmosphere. The "game" is divided into four quarters. In the first quarter you assess the other team's strengths and weaknesses based on your scouting report.

The Calculated Entrepreneur

Heather Rosen | Posted 07.28.2014 | DC
Heather Rosen

Every day I meet people who dream about starting their own business, but wonder if they have what it takes. Some have been in corporate jobs for year...