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Small Business

Four Critical Marketing Strategies to Stand Out in Today's Noisy World

Lee Traupel | Posted 06.03.2014 | Business
Lee Traupel

Today's always on smartphone driven global economy offers unprecedented opportunities for small businesses with associated barriers to entry. Most...

The Biggest Mistake Made in Business Marketing

Simon Tam | Posted 06.03.2014 | Business
Simon Tam

Researchers say that we're presented with thousands of ads every day. We ignore almost all of them for one main reason: they don't apply to us and they don't resonate with our needs/values.

How Marketers Ruined Social Media

Michael Price | Posted 06.03.2014 | Business
Michael Price

When social media was born, businesses and marketers had the greatest opportunity in business history. It was the chance to build an audience, engage ...

The 6 Most Common Online Marketing Mistakes Small Business Owners Make

Jon Rognerud | Posted 06.04.2014 | Small Business
Jon Rognerud

The top 6 definitive online marketing challenges that business owners are facing -- are all in relation to the "lack of decision." With this post, the solution is to get rid of "paralysis by analysis" by offering actionable steps to begin marketing NOW.

5 Social Media Marketing Tips for Your Ecommerce Website

Ian Mills | Posted 06.03.2014 | Small Business
Ian Mills

Social media is now an integral part of almost every consumer's online habits. Statistics abound about it's popularity and it's potential as a means of driving new visitors to your website, yet many businesses are still failing to turn their social media efforts into profits.

4 Reasons Why Your Payroll Costs Will Soon Be Exploding

Gene Marks | Posted 06.03.2014 | Small Business
Gene Marks

In the next few years you will see an explosion in your payroll costs. They will rise, overall, between 5 to 10 percent depending on your industry and your region. Why?

E-Commerce: The Future Is Now

N. Kimron Corion | Posted 06.02.2014 | Business
N. Kimron Corion

Social media has revolutionize the way we do business over the past years; social media allows businesses to have a conversation with their customers and not just a one-way flow of information like traditional media allowed. Social media can, however, make or break a business and it needs to be used with care.

5 Tips to Improve Your Local Search Presence

Jonathan Long | Posted 06.03.2014 | Small Business
Jonathan Long

With so many consumers armed with mobile and tablet devices, it is making local search engine optimization such an important piece of every local marketing strategy.

The Top Pitfalls for Small Business Owners

Melinda Emerson | Posted 06.02.2014 | Small Business
Melinda Emerson

Business owners need to learn to delegate tasks, carefully plan, create a measurable marketing strategy, develop a sales flow process, and build an online reputation that pulls people in; and all while making sure they have their finances in order. Here are the top pitfalls for small business owners.

How A Vegan Perfume Company Became The Best Small Business Of The Year

Posted 06.12.2014 | Business

It’s every small business owner’s dream: you wake up one day and realize that you’ve converted your tiny operation into a multimillion-dollar, a...

When Taking the Company Public Is Personal... Think Twice

Marcy Syms | Posted 06.02.2014 | Business
Marcy Syms

Many private business owners when looking at an improving economy and buying into the hype of initial public offerings get seduced into taking their companies public without being fully aware of what they're getting themselves into.

Can You Succeed As Your Own Boss? Many People Are

Mary Ellen Biery | Posted 06.02.2014 | Business
Mary Ellen Biery

If being your own boss sounds good to you, you're not alone. A recent Wells Fargo/Gallup poll found that being the decision maker and the independence...

Want an Ethical Management Team? Hire a Convict

Mike Harden | Posted 05.30.2014 | Small Business
Mike Harden

Giving employees the tools to guide them through making an ethical decision, and teaching them how to use ethical principles to defend their actions in such a way as to show that this action was the "right" action, is a much better use of resources.

My Body, My Business and My Journey to Thriving!

Andrea Callanan | Posted 06.02.2014 | Healthy Living
Andrea Callanan

I'm taking time off, delegating more, and allowing myself to be more authentic as a woman in my approach to leadership, ambition and company growth. Thank you, Arianna, for being an inspiring role model. For being wise and brave and for personally answering your email -- I salute you!

How to Succeed in Business: the First Steps

Jack Nadel | Posted 05.30.2014 | Small Business
Jack Nadel

I'll begin where the majority of successful entrepreneurs begin--"follow your passion." It may be a shopworn phrase, but this advice is as valid today for how to succeed in business as it was a hundred years ago, and it has certainly proven true for me.

5 Lessons I Learned From Swimming With the Sharks (Shark Tank, That Is)

CJ Isakow | Posted 05.30.2014 | Business
CJ Isakow

The lessons I learned along the way make me confident that one day I'll be sharing a drink by the pool with the Sharks as colleagues, not bait.

In Business You Must Delegate to Succeed

Honoree Corder | Posted 05.29.2014 | Small Business
Honoree Corder

Most small business owners and service professionals are doing way too many things that they could, and should, be delegating to someone else. Are you in this category?

4 Tips to Turn Your Company's Blog Into a Social Sharing Machine

Jonathan Long | Posted 05.29.2014 | Small Business
Jonathan Long

Making sure that your blog content is easy to share helps to improve visitor interaction as well as the overall success of the blog. Here are four tips to help turn your blog into a social sharing machine.

4 Small Business Owner Stumbling Blocks

Debbe Daley | Posted 05.29.2014 | Small Business
Debbe Daley

Marketing your business is key when promoting and searching for new clientele. If you are a new or start-up company, hiring a marketing firm is usually not in the budget.

Meet 10 Young Women to Watch in 2014

Colleen DeBaise | Posted 05.29.2014 | Small Business
Colleen DeBaise

The Story Exchange's first ever list of Young Women to Watch shows a crop of female entrepreneurs who are shaking up traditional industries, spearheading social change and driving advances in medicine, technology and even transportation.

Top 10 Travel Tips for Entrepreneurs

Rana Florida | Posted 05.28.2014 | Small Business
Rana Florida

Whether it's to meet suppliers or vendors, to analyze the customer base, assess the competition, or attend forums and events, entrepreneurs know that in order to succeed, they must travel.

The Trouble With Healthcare Startups

Dan Lambert | Posted 05.29.2014 | Technology
Dan Lambert

US healthcare system costs have ballooned out of control. Bloomberg News predicts that by 2021, healthcare spending will reach 20% of the total US economy. If there was ever a time for healthcare disruption, it's now.

5 Lessons From My Local Lube Shop

Kelley Sanabria | Posted 05.28.2014 | Business
Kelley Sanabria

Have you ever had an experience with a business that leaves you thrilled? The kind where you know you'll be back and you leave wanting to tell everyone how awesome it is? Surprisingly, this happened to me while at my local lube shop, and here are five business lessons I learned there.

Considering a Shared Office? Ask These 5 Questions First

Frank Chalupa | Posted 05.27.2014 | Small Business
Frank Chalupa

Whether you're a freelancer, contractor or small business owner looking to leave the home office, it's important to find a workspace that's both affordable and free of distractions that can undermine productivity and hurt your professional image.

This Vet Is Helping Inmates Stay Connected With Their Families After Being Behind Bars Himself

The Huffington Post | Robbie Couch | Posted 05.23.2014 | Impact

You could call Frederick Hutson an overachiever. After graduating from high school, Huston served honorably as a F-16 Avionics Electrician in the ...