Eight months ago, we challenged people to launch a brand new business and start selling. When they entered the competition, each participant chose a category best describing their shop. The store that sold the most in each category during a two-month period would take home the prize.
Digital marketing, as with e-commerce and everything online, is the present and the future, and failure to adapt could have serious repercussions for companies. Every company should have a digital marketing strategy.
In a rare joint-column between "TechScape" and "BizScape," join us as we take a look at a business that satisfies both sectors in that it is a business that helps other start-ups AND a software technology which does that work for users.
SMBs staff their teams with digital marketing specialists. This reaffirms businesses understand digital marketing's significance. It reaffirms another thing too. Lots of businesses are clueless about digital marketing.
That could be a big deal for entrepreneurs nationwide who need small amounts of funding to start, expand or buy a business. In some instances, it may even be used to refinance existing debt if it is burdensome to your business success.
Relationships are complicated, familial or otherwise. And while we can't prevent the fight over burnt casseroles at Thanksgiving dinner, we can mitigate the hurt and potential costly effects of bad blood over businesses.
Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.
So what's the lesson? The era of big data is upon us and this is a good thing. The more companies know about me, the better and more tailored services they can deliver to me. But don't change the service you promised just for the purpose of collecting my data!
When it comes to employee training, some small businesses are torn. They want their workers to be well equipped and productive, but they fear that these newly trained folks will desert them for higher-paying jobs at larger companies.
Although not everyone will read every single email you send them (we all get busy!), most people are much more likely to read their emails than to read every update that comes their way on Facebook, Twitter, or LinkedIn.
The addition of this new health care tax will add to the operating costs of the small business community in Washington, D.C. It's not unreasonable to assume that this new tax on health insurance carriers is going to be passed along to the individual policyholder's premium costs.
Kasia Pysiak's new line of children's apparel is everything kids clothes usually aren't: subtle, durable, and minimalist. It's a counterintuitive, no-frills approach to letting kids shine that we find so refreshing.