Most businesses are designed to grow. Even my business, which I intend to operate mainly as a one-woman show, has had its issues of scale. In fact, I expanded just enough to make room for a virtual assistant. Most business owners, though, start their businesses intending to "make it big." They know that they will have to scale up at some point.
As your customers move online, are you hiding behind excuses to avoid investing in an ecommerce channel for your business? By avoiding and investing in ecommerce, you may be selling yourself short. If you find that you tell yourself the following four lies, it might be time to reconsider your position.
But the truth is, there's a huge roadblock that paralyzes our growth in its tracks. No, I'm not talking about being denied a loan from a bank, not getting a contract or even receiving a bad review on Yelp. Rather, small business owners are plagued with fears the size of a mustard seed, which grow, paralyze and harm their business growth.
No longer can we afford the small-minded view of disconnected self-interest. Because we are all in this together, we all win together and we all lose together. A conscious entrepreneur takes a wide view of the stockholders of their business, which includes everyone directly and indirectly affected by corporate decisions and policies.
The allure of starting a business is strong. That's part of the American dream for many, especially those in their 50s and older who are looking to leave their lifelong jobs in the corporate world or retire from a small-to-midsize company. The reality is that 27 percent of start up businesses fail within the first year and are at continued risk after that first year.