Welcome to the Digital Marketing Mailbag! Thank you to everyone that asked a question and some will be used in future columns as well. Feel free to submit questions for future mailings! Otherwise I will have to pull them from my fake inbox.
So what's the lesson? The era of big data is upon us and this is a good thing. The more companies know about me, the better and more tailored services they can deliver to me. But don't change the service you promised just for the purpose of collecting my data!
When it comes to employee training, some small businesses are torn. They want their workers to be well equipped and productive, but they fear that these newly trained folks will desert them for higher-paying jobs at larger companies.
Although not everyone will read every single email you send them (we all get busy!), most people are much more likely to read their emails than to read every update that comes their way on Facebook, Twitter, or LinkedIn.
The addition of this new health care tax will add to the operating costs of the small business community in Washington, D.C. It's not unreasonable to assume that this new tax on health insurance carriers is going to be passed along to the individual policyholder's premium costs.
Kasia Pysiak's new line of children's apparel is everything kids clothes usually aren't: subtle, durable, and minimalist. It's a counterintuitive, no-frills approach to letting kids shine that we find so refreshing.
As much as we'd like to take the entire summer off, planning and building our business empires is an engine that needs to be fed to stay on track. Thanks to modern technology, we can conveniently bring all of our summer reading to the beach or pool.
Spend enough time at a playground and you'll notice that kids are envious of each other. Small kids want size, skinny ones want bulk and they all want to play with the kid who has the Mr. T 3-wheeler. This envy continues in the workplace.
As soon as you start thinking about starting a business, you should begin tracking your expenses -- whether you use an app, a notebook or go the old-school route and use shoeboxes, be sure to keep receipts and cancelled checks.
You need to know how your business size fits into the world of business transfers. If your business does less than five million dollars buyers are likely to want you to hold paper either through a sellers note or an earnout.