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Small Businesses

5 Tips for Using PR to Grow Your Business

Miranda Marquit | Posted 12.27.2014 | Small Business
Miranda Marquit

If you are a small business that is weighing the advantages of advertising versus public relations, there are some compelling reasons for making PR a cornerstone of your organization's strategy of growth. This might even include shifting some of your advertising resources to your PR efforts.

8 Tips to Help Convert Your Leads Into Sales

Jonathan Long | Posted 12.23.2014 | Small Business
Jonathan Long

The majority of your leads won't automatically convert into sales by simply being sent through your conversion funnel. It will often require additional help to produce the conversion. Here are eight tips to help your business convert more leads into sales.

5 Things Your SEO Strategy Needs to Focus on Entering 2015

Jonathan Long | Posted 12.19.2014 | Small Business
Jonathan Long

Yes, it is that time of the year again when everyone starts to predict what SEO will look like in the coming year. Google's algorithm is constantly changing. There are public updates as well as refreshes and tweaks that occur on a regular basis.

5 Mistakes New Online Businesses Need to Avoid

Jonathan Long | Posted 12.15.2014 | Small Business
Jonathan Long

Offering your products or services online can introduce your business to a worldwide audience and contribute to exponential growth.

Small Business: The 'Neglected Middle' Of Climate Change

Daniel Hill | Posted 12.08.2014 | Green
Daniel Hill

Individually, a small business might use less energy than a 50-story office building. But cumulatively, small businesses in the U.S. alone contribute roughly $60 billion in annual energy costs and nearly half a billion metric tons of annual carbon emissions each year. That's equivalent to powering half the homes in the U.S. every year. Now consider the number of small businesses across the world, and the environmental impact becomes significant.

That One Overlooked Thing That's Killing Potential Startups

Victoria Olubi | Posted 12.04.2014 | Business
Victoria Olubi

As Steve Jobs said, 'don't let the noise of others' opinions drown out your own inner voice.' Therefore, be selective about whose advice you take and don't be afraid to follow your own intuition. It's there for a reason.

Illinois' Minimum Wage Questions Cause Political Headaches for Business Operators

Matthew Dietrich | Posted 12.03.2014 | Chicago
Matthew Dietrich

With the Chicago City Council's Dec. 2 approval of a $13 minimum wage and the Illinois General Assembly still debating what to do with the state minimum wage, opinions from all sides abound. Some support a higher state uniform minimum wage, some want it even higher in Chicago, some don't want it to go up at all.

10 Affordable Tools to Help Your Business Thrive Online

Jonathan Long | Posted 12.02.2014 | Small Business
Jonathan Long

There are several tools available to help online businesses operate smoothly and increase productivity, but with so many choices how do you know what ones are worth looking into? It can be extremely overwhelming, so I put together a list of 10 affordable tools that can really help your business succeed online.

8 Simple Ways to Improve Your Pay-Per-Click Advertising Ad Copy

Jonathan Long | Posted 11.25.2014 | Small Business
Jonathan Long

If your business is running a pay-per-click campaign and experiencing low click-through rates and conversion rates your ad copy is likely the problem. PPC ads have limited space to work with, so you need to use the available character space wisely to create ad copy that attracts clicks and leads to conversions.

Improve Holiday Conversion Rates With These 13 Email Marketing Tips

Jonathan Long | Posted 11.20.2014 | Small Business
Jonathan Long

Consumers are becoming immune to email marketing and most emails get deleted without even being looked at. The following 13 email marketing tips can be used to create emails that capture your customers' attention, receive a high open-rate and result in holiday sales for your business.

Entrepreneurs: Engines of Our Economic Growth

Rep. Scott Peters | Posted 11.19.2014 | Politics
Rep. Scott Peters

On National Entrepreneurs' Day, we have a responsibility to ensure that our policies help give every would-be business owner a fair shot in this economy. That means supporting two key bipartisan priorities: comprehensive tax reform and common-sense regulatory reform.

No Online Marketing Budget? Use These 7 Tips to Grow Your Business In-House.

Jonathan Long | Posted 11.17.2014 | Small Business
Jonathan Long

Every small business would love to dive head first into online marketing, but many hit a roadblock when exploring the many options available: their budget.

4 Reasons Why You Should Combine SEO and PR Strategies

Jonathan Long | Posted 10.30.2014 | Small Business
Jonathan Long

SEO strategies have changed a lot over the past few years. With such a large focus now on attracting high quality brand mentions it requires getting other websites to talk about you. Creating this buzz requires a PR approach, and one could even argue that PR needs to be part of the "new" search engine optimization era.

5 Small Business SEO Tips You Can Implement In-House Right Now

Jonathan Long | Posted 12.22.2014 | Small Business
Jonathan Long

Every small business owner should implement search engine optimization into his or her online marketing strategy, but many shy away because they think they need a huge budget to get started. An effective and complete strategy will cost money, but that doesn't mean you have to sit idle until you can afford to hire an SEO agency.

Your Small Business Needs SEO: Here Are 6 Reasons Why

Jonathan Long | Posted 10.20.2014 | Small Business
Jonathan Long

SEO plays such a major role in the online success of a business, contributing to high rankings in the search results as well as helping with the branding of a company as well. Here are six reasons why your business needs SEO.

Profit + Soul = The New Sustainable Business Model

Brent Chudoba | Posted 08.14.2014 | Small Business
Brent Chudoba

By setting goals, considering the bottom line and taking small steps throughout the year (versus a once-a-year canned food drive), SMBs can make a huge impact on the larger community while creating goodwill (and profits) for their own companies.

Seeking New Link Building Opportunities? Try These 3.

Jonathan Long | Posted 10.11.2014 | Small Business
Jonathan Long

Today, effective link building requires a well thought out creative strategy in order to earn links from high quality websites that will provide both ...

Why Are Alternative Business Loans So Expensive?

Yun-Fang Juan | Posted 10.04.2014 | Small Business
Yun-Fang Juan

I was talking to a friend the other day about Square Capital, which I think is a pretty good deal for Square merchants with 24% APR. My friend, a soft...

Go West Young Man (or Woman)

Dean Soukeras | Posted 09.23.2014 | Business
Dean Soukeras

I've always had a kind of love affair with the idea of the West. The freedom, the open spaces, the rugged individualism, and no rules, always attracted me.

Small Business Social Selling -- Recruit Customers and Get Anyone to Return Your Call

Sajeel Qureshi | Posted 08.09.2014 | Small Business
Sajeel Qureshi

Most small businesses would rather wrestle a tiger then dial for dollars. Cold-calling hurts; it's like going to a single's bar and hitting on everyone you see there. You will come out with more bruises or hang-ups than phone numbers or leads.

The Daily Innovator: Nine Ideas for Sparking Curiosity in Your Collaborators

Amy Radin | Posted 08.06.2014 | Business
Amy Radin

Are some people just born curious? Or can curiosity be cultivated? The answer matters because curiosity is a necessity for innovation. If curiosity isn't instinctive among your collaborators then you need to bring it to life.

This Small Business Went From Scented Candles To A Multi-Million Dollar Enterprise

The Huffington Post | Kira Brekke | Posted 06.02.2014 | Small Business

A Portland-based couple won this year's National Small Business People of the Year Award for their vegan and cruelty-free beauty line. The couple join...

Demystifying Online Marketing For Local Business Owners

Court Cunningham | Posted 07.22.2014 | Small Business
Court Cunningham

To help local business owners understand the online marketing landscape, I've boiled it down to three simple categories that I see as essential for both getting and keeping customers.

Show This To The Next Person Who Says High Minimum Wages Kill Jobs

The Huffington Post | Emily Cohn | Posted 05.15.2014 | Business

If you need more evidence that a higher minimum wage won't kill the economy, consider this: The city with one of the highest minimum wages in the coun...

You Won't Want To Take Your Business Anywhere Else After You Read These Shops' Hilarious Chalkboard Signs

The Huffington Post | Nicole Edine | Posted 05.01.2014 | Small Business

Admit it: Wit makes all the difference. When it comes to advertising a business, the more clever you are, chances are the more shamelessly customers w...