You're not a First Responder like a fire department or paramedic unit; you're not FEMA; and, do not command the vast logistical resources of an entire government... What would SMART Aid consist of in this situation?
Jason Sadler's has put an end to his nonprofit, '1 Million Shirts.' I think he misses the point of the criticisms that he received when the idea started. The point was to show that beginning not-for-profit projects is not easy.
It's important to understand that the immediacy of a disaster response can also be followed by a long term recovery period that leaves those affected by Mother Nature better off than they were before.