While brands and marketers are (rightly) concerned with ensuring their apps are downloaded, it really is only the start of the battle. More attention needs to be placed on the question, "has my brand created an immersive, compelling experience that adds real value for my customers?"

Imagine a comprehensive checkup using only smartphone-based devices. The data is immediately readable and fully uploadable to an electronic health record. The patient understands -- and even participates -- in the interaction far beyond faking a cough and gulping a deep breath. For real?

Change requires mutual understanding, a viable framework, and leadership. In terms of the startup landscape, we now have the "connective tissue" required to truly give entrepreneurs -- game changing entrepreneurs -- the foundation they need.

During this week's Consumer Electronics Show, the industry's focus will be on smartphones. Major manufacturers will roll out shiny new mobile phones, tablets and "phablets," which are large hybrid devices. But are smartphone users looking to buy the next "cool" gadget?

The Uber application combines mobile technology with the taxi and sedan industry. No more fighting for a cab. No more wondering if it'll show up. No more anonymous drivers, no more weird back seat odors, and no more mad dashes to the cash machine.

Maintaining a healthy work-life balance is becoming more of a challenge in this day and age, especially since we have the capability to stay connected to our work duties and overflowing inboxes via smartphone and tablet.

These don't exist yet as far as I know. Maybe some of these are brewing already in some app maven's mind, and I hope this type of brainstorming can inspire someone out there to make these apps a reality.