The End Of The Email Era
Email has had a good run as king of communications. But its reign is over. In its place, a new generation of services is starting to take hold--ser...
Email has had a good run as king of communications. But its reign is over. In its place, a new generation of services is starting to take hold--ser...
Chris Brassington | Posted 11.10.2009 | Business
The phenomenal growth of text messaging represents an amazing opportunity for marketers, but what are some of the most important practices to keep in mind when developing mobile messaging campaigns?
Chris Brassington | Posted 09.26.2009 | Business
Mobile marketing offers an interactive experience for consumers and allows them to interact with a brand or advertiser at their convenience, with urgency and spontaneity.
Chris Brassington | Posted 09.05.2009 | Business
Mobile couponing growth has been explosive. Better technology has made it easier for brands to embrace this new method of communication.
GOOD | Posted 07.13.2009 | Living
In the developing world, most communities don't have access to a hospital, let alone a doctor. Valiant community health workers sometimes serve rural ...
Jonathan Spalter | Posted 02.22.2009 | Business
In addition to the inauguration staff, there's one more group that deserves to take a bow: tens of thousands of mobile users who gave the nation a unique view of a great event.
Jonathan Spalter | Posted 01.15.2009 | Business
Several governments around the world have successfully adopted mobile technologies to deliver important services and improve constituent communication. Their success should serve as models for Obama.
Jonathan Spalter | Posted 12.01.2008 | Politics
On Tuesday, November 4, Americans will go to the polls to cast their votes on Election Day. However, with high voter interest, millions of new voters,...
Sarah Granger | Posted 11.03.2008 | Home
I couldn't have been more geeked to receive a tweet via text to my iPhone yesterday morning from 'BarackObama' announcing the launch of the campaign's...
Jerry Weinstein | Posted 10.09.2008 | Home
Click for News, Photos and all the links to major press coverage of the Republican Convention and for the Democratic reaction. This past week could ha...
Jonathan Spalter | Posted 09.23.2008 | Media
By going around the news media and even bypassing its own massive email list, the Obama campaign is attempting to build a direct, personal, and immediate connection with voters.
Sarah Granger | Posted 09.23.2008 | Home
First to know? Not quite. The best new media campaign in history botched their attempt to keep a lid on the VP pick in order to announce it via text messaging.
Sarah Granger | Posted 09.10.2008 | Home
Late Sunday, the campaign contacted supporters via email and text message, announcing that the presumptive Democratic nominee's vice presidential choice will be announced via text.
Wall Street Journal | JESSICA E. VASCELLARO | Posted 10.11.2009 | Technology