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The End Of The Email Era

Wall Street Journal | JESSICA E. VASCELLARO | Posted 10.11.2009 | Technology


Email has had a good run as king of communications. But its reign is over. In its place, a new generation of services is starting to take hold--ser...

Text Heard 'Round the World: Marketers Embrace Mobile Messaging

Chris Brassington | Posted 11.10.2009 | Business


Chris Brassington

The phenomenal growth of text messaging represents an amazing opportunity for marketers, but what are some of the most important practices to keep in mind when developing mobile messaging campaigns?

Why Turn to Mobile Marketing in a Down Economy?

Chris Brassington | Posted 09.26.2009 | Business


Chris Brassington

Mobile marketing offers an interactive experience for consumers and allows them to interact with a brand or advertiser at their convenience, with urgency and spontaneity.

Opportunities Abound: Mobile Couponing and the Value Chain

Chris Brassington | Posted 09.05.2009 | Business


Chris Brassington

Mobile couponing growth has been explosive. Better technology has made it easier for brands to embrace this new method of communication.

Texting The Doctor For Help

GOOD | Posted 07.13.2009 | Living


In the developing world, most communities don't have access to a hospital, let alone a doctor. Valiant community health workers sometimes serve rural ...

"Wireless Woodstock" Comes to Washington

Jonathan Spalter | Posted 02.22.2009 | Business


Jonathan Spalter

In addition to the inauguration staff, there's one more group that deserves to take a bow: tens of thousands of mobile users who gave the nation a unique view of a great event.

Memo for the Incoming Federal CTO

Jonathan Spalter | Posted 01.15.2009 | Business


Jonathan Spalter

Several governments around the world have successfully adopted mobile technologies to deliver important services and improve constituent communication. Their success should serve as models for Obama.

Mobile Technology Will Change the Election Day Experience

Jonathan Spalter | Posted 12.01.2008 | Politics


Jonathan Spalter

On Tuesday, November 4, Americans will go to the polls to cast their votes on Election Day. However, with high voter interest, millions of new voters,...

Latest from Obama Tech Arsenal: iPhone App & VoteforChange.com

Sarah Granger | Posted 11.03.2008 | Home


Sarah Granger

I couldn't have been more geeked to receive a tweet via text to my iPhone yesterday morning from 'BarackObama' announcing the launch of the campaign's...

MediaBizBuzz on Democrats, Republicans, Gustav and Ike

Jerry Weinstein | Posted 10.09.2008 | Home


Jerry Weinstein

Click for News, Photos and all the links to major press coverage of the Republican Convention and for the Democratic reaction. This past week could ha...

Obama's Mobile Moment

Jonathan Spalter | Posted 09.23.2008 | Media


Jonathan Spalter

By going around the news media and even bypassing its own massive email list, the Obama campaign is attempting to build a direct, personal, and immediate connection with voters.

Dude, Where's My Text Message?

Sarah Granger | Posted 09.23.2008 | Home


Sarah Granger

First to know? Not quite. The best new media campaign in history botched their attempt to keep a lid on the VP pick in order to announce it via text messaging.

Obama: "VP 2 B..."

Sarah Granger | Posted 09.10.2008 | Home


Sarah Granger

Late Sunday, the campaign contacted supporters via email and text message, announcing that the presumptive Democratic nominee's vice presidential choice will be announced via text.