My involvement in Smurfland is limited to checking in now and then to make sure, when my kids are in school, that the plants get watered and don't die. 'Til I heard the question, "Mom, can I buy Smurfette?"
This weekend is an excellent example of why it's the numbers, not the rankings that matter when discussing box office. And, more importantly, the context of the numbers must be taken into account as well as the hard figures.
This year's Oscar producers, Adam Shankman and Bil Mechanic, were so dedicated to the quixotic task of luring in young viewers, that we were given a show full of presenters that appeared to have gone through puberty during the rehearsals.