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Snorri Brothers

BMW 3 Series: Meet the Gravity Slider Rig

Harmon Leon | Posted 06.14.2012 | Technology
Harmon Leon

If the 3 Series is the star of the commercial, then the co-star is the Gravity Slider -- the revolutionary camera rig created especially for the BMW shoot. The device is the brainchild of the commercial's two quirky Icelandic directors: the Snorri Brothers.