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McDonald's #CheersToSochi Campaign Meets With LGBT Backlash

Scott Wooledge | Posted 03.25.2014 | Gay Voices
Scott Wooledge

By the end of Wednesday, a Twitter search of the McDonald's hashtag #CheersToSochi revealed that it was no hyperbole when the Bilerico Project's John Becker declared it officially "hijacked." Legions of LGBT protesters outnumbered everyone else in the feed.