I was invited to speak, and it was actually the first conference I've ever attended outside the United States. The advice was top-notch and hopefully others find it as useful as I did.

Debate has erupted over a recent AdAge article focused on Coca-Cola's analysis of how social has -- or has not -- affected its bottom line.

When you come to an interactive conference you don't expect to be talking to start-ups about books. So I was pretty intrigued when I got introduced to a young founder doing just that.

The latest and hottest start-ups aren't coming from Silicon Valley anymore. David Noël is the VP of Community at Soundcloud, which is based in Berlin. Here he talks with me about creative collaboration and how Soundcloud is enabling it between artists and fans.

Twitter is an amazing tool. It lets you become part of the conversation. And it is all about engagement. If you want to be Re-Tweeted, or to interact with people, there are some really easy steps for you to follow.

The volume of data is growing and getting bigger every day. Big data is really big. IBM says that every day, we're creating 2.5 quintillion bytes of d...

Men and women of certain age are hooked to social media. If you're reading this, there's a good chance you are too. New data states that nearly 40...

Social. Local. Mobile. These are the sweeping trends in marketing today and for the foreseeable future.