Emerging online shopping platforms do more than just make shopping attractive to the casual consumer; they give you the tools to get what you actually want, rather than what the online retailer wants you to buy.
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It's a trend happening across many industries and it brings an added ROI focus -- and pressure -- to positions that once managed only brand building.
Call me foolish but I rather have a $100 million dollar company that actually makes money than a $1 billion dollar company that prints Monopoly money.
The holiday season gives us a glimpse into the future of shopping behavior, and we're not too far from online shopping becoming the modus operandi of American consumers.
"Green" thinking is now a part of our collective consciousness, and the new Internet phenomenon of " social commerce " is in full flower.
Remember and focus solely on the most important value proposition and monetization opportunity social media offers: reach prospects and customers where they are and how they want to be reached.
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