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Social Commerce

Three New Ways Consumers Are Discovering Beauty Products

Antonia Opiah | Posted 12.10.2014 | Style
Antonia Opiah

The beauty swap is probably the least technological way to discover products and is technically not as new as the other two ways but is seeing a rebirth in the digital age.

Borrow, Return, Repeat

Sheila Raju | Posted 08.10.2014 | Technology
Sheila Raju

The brands available for rental online are able to reach a new and generally younger demographic, resulting in not only the development of greater brand awareness but also the careful fostering of a consumer's taste and penchant for a particular brand.

5 Ways You Can Digitally Find and Buy Gifts

Kara Kamenec | Posted 01.23.2014 | Money
Kara Kamenec

Emerging online shopping platforms do more than just make shopping attractive to the casual consumer; they give you the tools to get what you actually want, rather than what the online retailer wants you to buy.

Delta Air Lines Marketing VP's Advice: Innovate and Explore

Andrew Cherwenka | Posted 07.02.2013 | Business
Andrew Cherwenka

It's a trend happening across many industries and it brings an added ROI focus -- and pressure -- to positions that once managed only brand building.

Is Pinterest Worth $2.5 Billion Dollars?

Jeanette Cajide | Posted 04.09.2013 | Technology
Jeanette Cajide

Call me foolish but I rather have a $100 million dollar company that actually makes money than a $1 billion dollar company that prints Monopoly money.

Black Friday or Green Monday... Holiday Shoppers Ride the Rainbow

Joah Spearman | Posted 02.11.2012 | Business
Joah Spearman

The holiday season gives us a glimpse into the future of shopping behavior, and we're not too far from online shopping becoming the modus operandi of American consumers.

Community Plus Commerce

Ellen Snortland | Posted 06.11.2011 | Impact
Ellen Snortland

"Green" thinking is now a part of our collective consciousness, and the new Internet phenomenon of " social commerce " is in full flower.

How To Transform Facebook Friends Into Sales

Robert Ball | Posted 05.25.2011 | Business
Robert Ball

Remember and focus solely on the most important value proposition and monetization opportunity social media offers: reach prospects and customers where they are and how they want to be reached.