The power of storytelling is indisputable. Stories make us laugh, cry, hope, love and feel compassion. Stories can inspire action as they're shared across dinner tables and computer screens around the world. And particularly in the realm of social enterprise, this sharing of stories is key to any venture's success.
Today, due to technological advances, IPO millionaires, successful succession planning, there is a younger breed of wealth that will soon surpass the baby-boomers in both dollars and influence. Wealthy baby boomers are far different in their likes, dislikes and values from their own next-generation children. Where there is significant wealth involved, it becomes even more critical to understand the differences between how to market and appeal to this next gen of wealth.