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Social Influence

The Power of Two: Why Sharing Is Better

Wray Herbert | Posted 08.28.2014 | Science
Wray Herbert

We spend time every day in the company of others, but without explicit communication. Our lives unfold socially but silently, but even in the silence, good experiences get better and bad experiences get worse.

Klout Pivots, Embraces Content Aggregation

Sam Fiorella | Posted 04.16.2014 | Technology
Sam Fiorella

Even those "social media experts" who actively play Klout's game will pull out the authenticity card when describing best practices in social media marketing. How authentic is it to share content for the purposes of artificially increasing an influence score?

Social Influence: More Than Just a Game

Daniel Newman | Posted 04.08.2014 | Technology
Daniel Newman

More content was thought to result in more impressions or clicks on their poorly-placed banner ads. That was then. This is 2014.

Ten Ways to Find Your Digital Voice

Alona Elkayam | Posted 09.17.2013 | Technology
Alona Elkayam

I know who I am in real life, but online, I stumbled. Overly self-conscious, I agonized over every post and tweet. And it showed. Even though I can guide my clients like Doctors Without Borders to social media success, doing it for yourself is a whole other set of obstacles.

Munching Through Life's Travails

Wray Herbert | Posted 08.05.2013 | Science
Wray Herbert

Given our high-stress modern lives, it's likely that anxious munching is contributing to the nation's obesity epidemic. But is this really a complete picture of stress and eating?

Jenni Hogan: Social Media Influencer-turned Social TV Visionary

2morrowknight | Posted 07.22.2013 | Media
2morrowknight

Ask anyone on Seattle's red-hot tech scene about Jenni. Her name has both instant buzz and substance behind it. In between a few charitable projects, she sat down with us to share her thoughts on news, social media, and the importance of making a positive impact.

Critics Eating Crow: Google+ Becomes Second Largest Social Platform

Sam Fiorella | Posted 03.29.2013 | Technology
Sam Fiorella

There is an immense opportunity for marketers as Google's services are further connected through the G+ social layer.

Hey, CNN: I'll Analyze My Own Debate Perceptions, Thank You

Sam Sommers | Posted 12.03.2012 | TV
Sam Sommers

Sure, debate spin has always been ridiculous, but now we don't even have to wait until the debate's over to have other people tell us what to think. If having ratings on the screen during the debate sounds like a psychological experiment on conformity, that's because it basically is.

Insight From Massive Social Experiment Could Sway Voting, Spending and Other Behavior

Kare Anderson | Posted 11.19.2012 | Technology
Kare Anderson

A recent study shows that about one-third of a million more Americans voted in 2010 because of one Facebook message on Election Day.

How Small Businesses Can Take Advantage of Mobile Benefits

Michael Tasner | Posted 10.07.2012 | Small Business
Michael Tasner

As digital merges more closely with the in-store experience, business owners should take advantage of what marketers have deemed the "SoLoMo" trend: Get Social, Think Mobile, Spend Local.

Social Influence: How 'Friends of Friends' Are Key to Earned Media

Michael Tasner | Posted 09.16.2012 | Business
Michael Tasner

With social media marketing becoming the staple of communication between businesses and their customers, content creation and a well-developed and executed strategy is vital in order to increase your brand's social reach and grow your customer loyalty.

The 9 Most Influential Women In Tech

The Huffington Post | Courteney Palis | Posted 04.05.2012 | Technology

On April 3, we posted a slideshow of the top 11 most influential young leaders in tech, according to PeekYou, a search engine that ranks people based ...

Finding Health in the Theme of Memes

David Katz, M.D. | Posted 04.07.2012 | Healthy Living
David Katz, M.D.

Unlike genes, over which we do not have true mastery and are unlikely to any time soon, memes are of our own devising. We have the means to make them do what we want.

Social Networking: How Powerful Are Your Social Circles?

Barbara Ficarra | Posted 11.28.2011 | Technology
Barbara Ficarra

In a recent Harvard Business Review blog, David Armano writes about the six pillars of influence that leads to measurably favorable outcomes. To achi...

Are Your Friends' Habits Rubbing Off On You? The 'Social Contagion' Phenomenon

Aditi Nerurkar, MD | Posted 07.16.2011 | Healthy Living
Aditi Nerurkar, MD

As children, we were given many examples of how the company we keep might influence us. Emerging research has found that these childhood lessons weren't mere scare tactics employed by our well-intentioned parents. They were onto something.

From Rwanda to Libya: Who's Calling Whom a Cockroach Now?

Steven Hassan | Posted 05.25.2011 | Politics
Steven Hassan

"Cockroaches" the very term used by radio hosts to dehumanize Tutsi in Rwanda on the cusp of the hundred-day slaughter in 1994. How could people turn on their friends and neighbors, and murder them?

Now Selling on the Web: You

Dave Pell | Posted 05.25.2011 | Technology
Dave Pell

When I post a photo of my two-year-old daughter on Facebook, I expect "likes." I expect comments about how cute she is. And if I don't get them, I consider the sales effort to be a failure.

Pundit Contest Would Have Gone Down Better with a Spoonful of Psychology

Bella DePaulo | Posted 05.25.2011 | Media
Bella DePaulo

Once upon a time there were well-worn paths to the top of the press pile. America's Next Great Pundit Contest, however, is based on the premise that well-informed voices could come from just about anywhere.