Social Marketing

The Difference Between Slacktivism And Activism: How 'Kony 2012' Is Narrowing The Gap

Evan Bailyn | Posted 05.19.2012

Read More: Kony 2012 Video, Kony 2012, Kony 2012 Viral, Activism, Social Marketing, Social Media Marketing, Slacktivism, Impact News
Evan Bailyn

Is posting online about an important issue really "slacking"? If so, what would doing nothing be?

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Retail Marketers Go Social In 2012

The Huffington Post | Rieva Lesonsky | Posted 01.02.2012

Read More: Mobile Marketing, Survey Says, QR Codes, Retail Marketing, Bar Codes, Small Business News and Trends, Mcommerce, Social Marketing, Mobile Apps, Small Business News

While traditional digital marketing methods channels such as search and email still dominate retailers' marketing budgets, a new study sponsored by Br...

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How to: Strengthen Your Twitter Brand Strategy in Time for the New Twitter Pages

Maya Grinberg | Posted 02.19.2012

Read More: Branding, Twitter for Brands, Twitter, Social Media Marketing, Brand Pages, Twitter for Businesses, Social Marketing, Business News
Maya Grinberg

Here's what you can do in the meantime to continue developing your follower audience on Twitter.

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And the Band Plays On

Tamsin Smith | Posted 12.21.2011

Read More: Cause Marketing, Agoa, Cause Marketing Campaigns, Social Marketing, Tribal Textiles, African Imports, Obene, Social Causes, African Growth and Opportunity Act, Beneficial Buying, Impact News
Tamsin Smith

Sometimes crazy and fearless is the only way to move the needle when the status quo is unacceptable.

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Setting the Right Goals for Your Social Marketing Campaign

Dorie Clark | Posted 12.21.2011

Read More: Social Marketing Campaign, Energy Efficiency, Social Impact, Social Change, Social Marketing, Social Marketing Campaigns, Social Marketing Goals, Impact News
Dorie Clark

If you want a successful social marketing campaign, the first step is devising a measurable campaign goal that involves a specific group making a specific behavioral change within a specific amount of time

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How to Market Your Social Marketing Campaign

Dorie Clark | Posted 12.20.2011

Read More: Social Marketing Campaign, Social Impact, Social Marketing, Cause Marketing Campaigns, Cause Marketing, Social Marketing Campaigns, Impact News
Dorie Clark

If all it took to change behavior was hearing a message, then we'd have world peace. You know better. Leveraging all "Four Ps" will help ensure your social marketing campaign makes a real difference.

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How Do I Know It's Working? Monitoring and Evaluating Your Social Change Marketing Campaign

Dorie Clark | Posted 11.28.2011

Read More: Social Marketing Campaign, Monitoring, Energy Efficiency, Social Change, Social Marketing, Evaluation, Impact News
Dorie Clark

"Baking in" monitoring and evaluation from the moment your campaign is developed will help you track progress, determine if your approach is effective, and modify mid-course if necessary.

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The Five Most Common Mistakes in Social Marketing - and How to Avoid Them

Dorie Clark | Posted 11.21.2011

Read More: Philip Kotler, Social-Marketing-Campaign, Tufts University, Social Marketing, Impact News
Dorie Clark

Bad social marketing campaign isn't going to achieve any of your goals. If you want to encourage individuals or business owners to change their behavior and habits, you need to do it right.

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Zaarly? Really?

Bill Lichtenstein | Posted 09.28.2011

Read More: Commentary, Social Media, Lcmedia, Dotcom Boom, Zaarly, Lichtenstein, Facebook, Bill Lichtenstein, Social Marketing, Media News
Bill Lichtenstein

I just got this notice about a new web application called Zaarly. It seems that right in your area, there are people selling things you want, and Zaa...

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Marketing in the Modern Age

Miles Young | Posted 06.13.2011

Read More: Marketing, Markets, Consumerism, Shareholders, Social Marketing, Behavioral Economics, Media News
Miles Young

Due to cultural shifts and technological advances in social media, the divide that has separated social and traditional marketing is narrowing significantly. Three trends are at the root of this melding.

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Companies and Causes: Social Media Jumpstart a Marketing Revolution

Arianna Huffington | Posted 06.06.2011

Read More: Marketing, Social Media, Cause Marketing, Social Marketing, Donating, Charity, Impact News
Arianna Huffington

Twitter's Adam Bain recently said that the three best ways to monetize a product are humor, huge deals and humanity. If focusing on humanity is now seen as not just good for humanity but also for the bottom line, that is a huge deal!

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Yet Another Google Attempt at Social Networking

Larry Magid | Posted 06.05.2011

Read More: +1, Google, Facebook, Google +1, Social Media, Social Marketing, Technology News
Larry Magid

While companies want us to share our likes and information about ourselves, that doesn't mean we have to. Nothing requires people to use +1 or any other "social" feature that discloses information about us.

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#Winning With Real-Time Social Media: Disaster Relief, Hashtag Revolutions, and Celebrity Twitter Rants Through the Now Lens

Beverly Macy | Posted 05.25.2011

Read More: Charlie Sheen, Social Media, Twitter, Facebook, Social Marketing, Social Media Marketing, Technology News
Beverly Macy

Real-time social media provides a "Now Lens" for viewing the world second by second. Finally, the digital fire hose of people's opinions, dreams, hopes and anxieties, are being unleashed and shared worldwide, anytime, anywhere.

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Bookselling and Social Media

publishersweekly.com | Posted 05.25.2011

Read More: The Coppia, Coppia Book, Coppia, Coppia Book Media, Social Media Marketing, Coppia Social Media, Coppia Book Marketing, Social Marketing, Books News

Copia, DMC Worldwide's much anticipated book retail and social networking platform, officially launched yesterday. But while the Copia launch offers c...

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11 Etiquette Tips For Facebookers

Amy Chan | Posted 11.17.2011

Read More: Social Etiquette, Facebook, Social Media, Social Marketing, Social Networking Manners, Facebook Manners, Social Networking Etiquette, Facebook Etiquette, Healthy Living News
Amy Chan

Most of us were taught the basics of social graces and etiquette as far back as kindergarten, but the rapid emergence of social media has come with a whole new set of ways to conduct oneself online.

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