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Social Marketing Campaign

5 Lessons For Social Marketing From South by Southwest

Ericka Andersen | Posted 05.15.2013 | Technology
Ericka Andersen

After the Obama campaign's fascinating success with data in the last election, it seems everyone is hungry for how to translate strategy into action for their companies -- in the political, corporate and tech worlds.

Setting the Right Goals for Your Social Marketing Campaign

Dorie Clark | Posted 12.21.2011 | Impact
Dorie Clark

If you want a successful social marketing campaign, the first step is devising a measurable campaign goal that involves a specific group making a specific behavioral change within a specific amount of time

How to Market Your Social Marketing Campaign

Dorie Clark | Posted 12.20.2011 | Impact
Dorie Clark

If all it took to change behavior was hearing a message, then we'd have world peace. You know better. Leveraging all "Four Ps" will help ensure your social marketing campaign makes a real difference.

How Do I Know It's Working? Monitoring and Evaluating Your Social Change Marketing Campaign

Dorie Clark | Posted 11.28.2011 | Impact
Dorie Clark

"Baking in" monitoring and evaluation from the moment your campaign is developed will help you track progress, determine if your approach is effective, and modify mid-course if necessary.

The Five Most Common Mistakes in Social Marketing - and How to Avoid Them

Dorie Clark | Posted 11.21.2011 | Impact
Dorie Clark

Bad social marketing campaign isn't going to achieve any of your goals. If you want to encourage individuals or business owners to change their behavior and habits, you need to do it right.

The Cure on Black AIDS Day

Johnathon Briggs | Posted 05.25.2011 | Chicago
Johnathon Briggs

The statistics hit like a blow to the gut. Nearly half of all new HIV cases in the U.S. are among African Americans, even though we represent just 12 percent of the population.