The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn't work.
With social media marketing becoming the staple of communication between businesses and their customers, content creation and a well-developed and executed strategy is vital in order to increase your brand's social reach and grow your customer loyalty.
The Facebook IPO is a watershed moment in social media. It leaves no doubt that social networks are a true cultural and financial force. Social media is here to stay. It's not a fad. And it's huge business. The big question is what's next.
The power of mobile devices is increasing, the prices are coming down and the range of apps and content for them is growing -- including videos, live TV and catch-up TV. So the choice for marketers is clear.
The majority of banks, including major brands like BofA and HSBC, are still, unbelievably, not engaging customers through social media because they are applying old-world advertising and marketing metrics to the medium.