If your employer can prove that you spend 63 percent of your time on social media, it doesn't make any difference how productive you are during the other 37 percent of the day. Judges, juries and arbitrators are going to look unfavorably on your cause.
The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn't work.
There is a time bomb in your company that you had better defuse. It's your failure to be clear about, or even consider, ownership of the business connections represented by social media platforms such as Facebook, Twitter and LinkedIn.