The impetus to write Opting In was a belief that those running a business, such as product or brand managers, would be more inclined to read about social business, the process of connecting people with people and people with information.

If you want to become known as an expert in your field, you need to build your personal brand. There are all sorts of ways you can utilize the content in your book to market yourself.

While your Website is your first hub, Facebook should be "your number two," because it's where conversations happen. By making yourself and your content available through your Facebook page, it's easier for fans to follow you.

In today's thoughtful editorial by Franz Wisner, he argues that the immediate, fragmentary nature of most writing on the Internet and social media nee...

We stopped by Mediabistro's Social Gaming Summit yesterday, gathering some publishing intelligence from Manny Anekal, the director of brand advertisin...

Computerworld - When the Internet arrived for mass public consumption in the mid-'90s, a whole new world of advertising to and communicating with cus...