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Social Media Branding

How Social Media Is Humanizing Brands

Dave_Brown | Posted 04.17.2013 | Technology
Read More: Social Media, Social Media Branding, Social Media Marketing, Connecting on Social Media, User Experience, Social Media Tips, Twitter Marketing, Social Media Advice, Social Media Week, Social-Media-Week, Technology News
Dave_Brown

It's simple. Talk to me like I'm a human being. I'm more than an inbox, Twitter handle, or opportunity for a Facebook "Like." I'm your audience. And if we connect, there can be a meaningful exchange that's beneficial for both of us.

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Social Media -- It's Not Just Another Channel

Rob Tarkoff | Posted 03.06.2013 | Business
Read More: Lithium Technologies, Social Media, Giffgaff, Hp, Customer Experience, Telstra, Social Media Strategy, Social Media Branding, Business News
Rob Tarkoff

Smart brands today realize social media isn't just another channel. It's a new and hugely efficient collaboration machine -- a mechanism for matching talent and knowledge with those who need it.

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These Brands Get It, These Brands Don't

Kendra Bracken-Ferguson | Posted 03.06.2013 | Business
Read More: Branding, Social Media, Social Media Branding, Social Media Campaign, Social Media Business, Content Creation, Business News
Kendra Bracken-Ferguson

Some brands are holding their breaths while others are diving head-first into the social media pool, hanging on for dear life to both their budgets and resources while trying to navigate the many platforms that continue to emerge.

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You Are What You Tweet: How Social Media Define Our Professional Brands

John Friedman | Posted 01.05.2013 | Business
Read More: Social Media, Twitter, Branding, Facebook, Social Media Brands, Social Media Branding, Twitter Social Media, Marketing, Business Social Media, Business, Business News
John Friedman

Don't put things online that you wouldn't be comfortable seeing again one day. This may be a particularly hard lesson for people who have not entered the professional world, but hope to one day. They've grown up with technology as a trusted means of self-expression.

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How to Succeed by Breaking All of the Personal Branding Rules

Jamie Varon | Posted 06.12.2012 | Small Business
Read More: Social Media Rules, Branding, Social Media, Business Social Media, Social Media Branding, Social Media Tips, Small Business News
Jamie Varon

Although the topic of personal branding has the word "personal" right up in front, most advice still warns against sharing too much of who you are with your customers and clients.

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