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Social Media Community

Creating Social Media Buzz

Christel Quek | Posted 10.09.2012 | Technology
Christel Quek

How do you build buzz in social media? What makes social media real-life marketing events successful? It is not one thing in particular, but many things: your vision, the people you involve, and the strategies you employ.

Let's Put the Media Back in Social Media

Karthika Muthukumaraswamy | Posted 07.31.2012 | Technology
Karthika Muthukumaraswamy

Are we taking social media terms much too literally? They are called social media for a reason -- they are not so much social communities as they are sources of information and platforms for communication.