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Social Media Failures

Social Media Signed the Death of Gross Marketing Tactics: Power to the People?

Olivier Oullier | Posted 03.09.2013 | Technology
Olivier Oullier

We have never lived in a world where things spread so quickly, at such scale. Social media has become equally a powerful and dangerous ally for marketers and for consumers -- a double-edged sword that each should manipulate with great care.