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Social Media for Business

The Secret To Keeping Each And Every One Of Your Social Media Followers

Lisa Wirthman | Posted 10.30.2013 | Small Business

Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers yo...

Why BYOA Is Killing Your Social Media Efforts

Justyn Howard | Posted 06.23.2013 | Technology
Justyn Howard

Employees have the flexibility to select and use the tools that suit them best and a 'Bring Your Own Application' business environment is emerging. In this scenario, progress is seemingly the winner, but there is danger ahead without strategic consolidation and standardization

5 Steps for Crisis Management Using Social Media

Amy Neumann | Posted 10.20.2012 | Small Business
Amy Neumann

Thinking about and detailing a crisis management plan in advance is of course ideal; getting at least prepared with the basics is a necessity.

5 Ways to Humanize Your Brand

Jenna Langer | Posted 08.11.2012 | Small Business
Jenna Langer

There's no back-patting for companies that have Twitter accounts. You need to create meaningful interactions with real people, and you need to find a way to scale your particular method as your network grows into the tens of thousands.