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Social Media Manager

Dissecting the Social Media Manager

Joseph Parker | Posted 05.31.2014 | Business
Joseph Parker

Social media is one of the most misunderstood marketing tools in use today. Misconceptions regarding proper usage, campaigns and associated KPIs are constantly referenced as a proof that social works--or, conversely, that it is a complete waste of time.

Gary Vaynerchuk's New Book Is A Knockout For Social Media Managers

Melanie Deziel | Posted 01.25.2014 | Media
Melanie Deziel

Social engagement managers fear a lot of things: typos; dead links; people asking if you "just tweet for a living"; and tweeting from the wrong account in Tweetdeck, or worse, on mobile late some Friday night... But if there's one thing we don't have to fear anymore, it's building our following and justifying our job's importance, thanks to Gary Vaynerchuck's new book, "Jab, Jab, Jab, Right Hook."

I'm a Social Media Community Manager!

Valiant Lowitz | Posted 04.13.2013 | Small Business
Valiant Lowitz

Oh sorry, I didn't hear you over the sound of how hip my job is. It's pretty much every college kid's dream job so I -- oh god, I can't do this anymore. What have I become?

Over 25? You're Not Qualified to Do Social Media

Jim Kukral | Posted 09.21.2012 | Home
Jim Kukral

Hey, you old farts... You don't know how to use Twitter or Facebook because you're old and out of touch!

Social Media Is Your Job

James Kotecki | Posted 06.03.2011 | Technology
James Kotecki

Don't hire a consultant to post your Facebook updates. Don't outsource your tweets. Social media is a direct conversation between you and your customers, and that means social media is your job.