Oh sorry, I didn't hear you over the sound of how hip my job is. It's pretty much every college kid's dream job so I -- oh god, I can't do this anymore. What have I become?
Hey, you old farts... You don't know how to use Twitter or Facebook because you're old and out of touch!
Don't hire a consultant to post your Facebook updates. Don't outsource your tweets. Social media is a direct conversation between you and your customers, and that means social media is your job.