Social Media Marketing Strategies

The Quickest Way to Kill Your Online Success

Penny C. Sansevieri | Posted 10.31.2011

Penny C. Sansevieri

While there are no guarantees in anything, you need to be smart about all of these wonderful, free, not-owned-by-you social media sites.You might do a fantastic job of driving traffic, but the reality is that you should focus on what you own, your website.

How To Bring Social Media Sanity To Your Small Business

Karen Leland | Posted 08.23.2011

Karen Leland

While social media mastery has many layers, the experts all agree that following five core steps is a good start to bringing social media sanity to your small business.

12 Social Media Tools for Publicity

Fauzia Burke | Posted 08.14.2011

Fauzia Burke

Having a social media platform for communicating is extremely important for the success of your publicity campaigns. The tools presented in this list can make communicating your messages on target and easy to manage.

Harnessing Brand Activism

David All | Posted 05.25.2011

David All

It is not enough for brands to merely be online; they must empower and reward their activists through a smarter use of technology.