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Social Media Marketing Strategies

3 Things the Beatles Can Teach You About Content Marketing

Sajeel Qureshi | Posted 09.17.2014 | Small Business
Sajeel Qureshi

The Beatles are often credited as the greatest rock band of all time. Their following is huge now, but if you look at their beginnings you'll discover something else about the Beatles. They are great content marketers.

Top 5 Tips for Growing Your Social Media Following

Matthew Collis | Posted 08.24.2014 | Business
Matthew Collis

If you're looking for some practical and effective tips on how to develop a following on social media, you've come to the right place. Here are my top five ideas for building an engaged audience and getting results from social media.

The Science of Emotion in Marketing: How Our Brains Decide What to Share and Whom to Trust

Courtney Seiter | Posted 08.18.2014 | Technology
Courtney Seiter

These four "mother emotions" meld together in myriad ways in our brains to create our layered emotional stews.

Marketing FAIL: Infographics Hidden Behind Registration Walls

Randy Krum | Posted 07.14.2014 | Small Business
Randy Krum

The companies I see that are hiding infographics behind registration walls are missing the benefit of infographics, which is to deliver easy to understand information to the audience in a format that's also easy to share because it's completely contained within the image file.

The New Economics of Caring - and Why Social Media Drives it

Tania Yuki | Posted 07.06.2014 | Technology
Tania Yuki

We share what we care about, or what moves us, with those who we care about to add value to their lives. And when customer opinion can be made so transparent so quickly, it's worthwhile for brands to invest with valuable deposits into their goodwill bank.

8 Reasons Your Social Media Marketing Needs Attention

Jonathan Long | Posted 05.21.2014 | Business
Jonathan Long

Gaining a massive amount of new followers quickly doesn't always translate into successful social media marketing, so we are not talking about sheer numbers here.

The Dark Side of Selling Books

Rachel Thompson | Posted 04.30.2014 | Books
Rachel Thompson

If you want to connect with readers, you need to search for and follow readers. This isn't rocket science. Targeting other random authors you don't know to do your promotion for you is ineffective.

How to Create an Online Book Tour With Social Media

Peg Fitzpatrick | Posted 02.26.2014 | Technology
Peg Fitzpatrick

Whether you are a traditionally published author, hybrid author or independently self-publishing, you will need to market your book and online is the place to do it.

The Like War: 9 Tips For Using Social Marketing as a Longterm Business Strategy

James Calder | Posted 01.26.2014 | Business
James Calder

I believe that social marketing is the most misunderstood tool in business today, but it has the most opportunity for those that look past the hype and focus on the true value.

Social Media Marketing Lessons From the NHL

Chad Pollitt | Posted 01.25.2014 | Business
Chad Pollitt

By offering engaging, entertaining, image-rich or problem-solving content on the right channel at the best time, brands can deliver impactful marketing that people love.

The Secret To Keeping Each And Every One Of Your Social Media Followers

Lisa Wirthman | Posted 10.30.2013 | Small Business

Successful social media marketing isn’t just measured by the size of a company’s fan base. Even more important than how many fans and followers yo...

7 Tips for Small Business Owners Looking to Jump Into Social Media

Brandon Suyeoka | Posted 12.22.2013 | Hawaii
Brandon Suyeoka

Like a marriage or any relationship that you want to work, social media marketing is most effective when you're committed to it. You either give it your all or don't bother turning the switch on. You'll do more harm than good if you go into it half-heartedly.

What You Can Learn From These 7 Small Businesses That Are Killing It On Twitter

Posted 10.30.2013 | Small Business

If you're a small business owner, you've no doubt already spent some time stressing about what to say on Twitter... or whether to say anything at all....

How Social Media May Be Killing Your Business

Penny C. Sansevieri | Posted 08.14.2013 | Business
Penny C. Sansevieri

We all hear how important it is to be the King (or Queen) of social media. We need to be on Twitter, Facebook, LinkedIn, Google+, and, of course, Pint...

6 Surprising Social Media Tactics to Help You Get Noticed Now

Women & Co | Posted 03.19.2013 | Small Business
Women & Co

For Women & Co. by Suzanne Rust, LivingWithRust.com Are you using social media effectively to market yourself or your business? Based on findings fr...

Why FB's Algo Changes Are a Good Thing for Brands

Mateo Gutierrez | Posted 12.22.2012 | Technology
Mateo Gutierrez

Like most things that seem, at first, a bit peculiar, historical context usually helps to lend some calm to the situation. When it comes to the recent changes Facebook has made to its fan page edge rank algorithms, this holds true.

Trial and Error for Business Social Media Will Fail

Marty Zwilling | Posted 09.29.2012 | Business
Marty Zwilling

The first thing that entrepreneurs need to realize is that the process and framework for making social media marketing work are different from traditional marketing, and trial and error certainly doesn't work.

How to Increase the ROI of Social Media Marketing

Jennifer Nagy | Posted 09.25.2012 | Small Business
Jennifer Nagy

If you're like most people, social media outreach eventually becomes a lower priority because it doesn't directly generate revenue. Well, no longer!

Successful Campaigns Become Part of the Social Media Experience

Ben Padley | Posted 08.08.2012 | Media
Ben Padley

In my experience as a global head of digital engagement, the concept of an audience is a somewhat tricky idea to pin down when it comes to social medi...

The Quickest Way to Kill Your Online Success

Penny C. Sansevieri | Posted 10.31.2011 | Books
Penny C. Sansevieri

While there are no guarantees in anything, you need to be smart about all of these wonderful, free, not-owned-by-you social media sites.You might do a fantastic job of driving traffic, but the reality is that you should focus on what you own, your website.

How To Bring Social Media Sanity To Your Small Business

Karen Leland | Posted 08.23.2011 | Business
Karen Leland

While social media mastery has many layers, the experts all agree that following five core steps is a good start to bringing social media sanity to your small business.

12 Social Media Tools for Publicity

Fauzia Burke | Posted 08.14.2011 | Business
Fauzia Burke

Having a social media platform for communicating is extremely important for the success of your publicity campaigns. The tools presented in this list can make communicating your messages on target and easy to manage.

Harnessing Brand Activism

David All | Posted 05.25.2011 | Technology
David All

It is not enough for brands to merely be online; they must empower and reward their activists through a smarter use of technology.